Creating Filters in Looker Studio for Robust Reporting

You need to be proficient with Looker Studio filters – or any data reporting and analysis tools that help you efficiently analyze large datasets – for at least two reasons: To show your stakeholders the results of your marketing efforts To critically assess the performance of your campaigns in order to identify what’s going wrong […]

Read More… from Creating Filters in Looker Studio for Robust Reporting

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That’s right – you’ve got about three weeks (as of this posting) to get your search […]

Read More… from Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal distortion. Below you’ll learn how this idea applies to grading systems in school, digital marketing campaigns, and general business practices. You’ll hear from the experts at DOM about the pitfalls […]

Read More… from How To Understand and Avoid Metric–Goal Distortion

Why This Matters to You: Bing Microsoft Multimedia Ads

This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched a new ad type: Multimedia Ads. Read on for insights from the marketing experts at Direct Online Marketing. We pick apart Bing’s announcement and tell you what it means for […]

Read More… from Why This Matters to You: Bing Microsoft Multimedia Ads

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of people browsing various corners of the internet. Some of those corners are lucrative for your business; others are irrelevant or even antithetical to your brand. Control Where Display Ads Appear […]

Read More… from YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we at DOM conducted over many months, across many accounts. Read on for high-level insights, stats by industry, and general observations. Specifically, we conducted a test focused on the ad copy […]

Read More… from Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)

This blog post explains the 7 readability tests that Yoast performs on your text via their WordPress plugin. Taking guidance from these checks and editing your writing makes your content more forceful and can even improve that content’s search engine rankings. Yoast’s Readability Analysis I’m talking about this panel:   It comes complete with happy- […]

Read More… from Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Editor’s Note: Looking for information on why you should be using assisted conversions in Google Analytics? Are you still using the traditional version of the platform – Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. Learn […]

Read More… from Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign contributes to account performance. Being able to see these relationships spatially works better for some than just evaluating tables of numbers. With this analysis in mind, you can spend your […]

Read More… from Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!