Author: Ryan Norman
Creating Filters in Looker Studio for Robust Reporting
You need to be proficient with Looker Studio filters - or any data reporting and…
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Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Google announced last year that as of June 30 of this year, Responsive Search Ads…
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How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)
This blog post explains the 7 readability tests that Yoast performs on your text via…
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Understanding Assisted Conversions: Your Silent Helper in Digital Marketing
Editor's Note: Looking for information on why you should be using assisted conversions in Google…
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Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…
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Pivot Tables: The Unsung Hero of PPC Performance Evaluation
Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital…
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How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance…
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Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way…
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