Author: Ryan Norman

where-user-experience-meets-conversion-rate-magic-dom-blog
By Ryan Norman| 17 Min Read | June 11, 2024

Where User Experience Meets Conversion Rate Magic

A good website is easy to use and entices you to act. Let’s unpack the…

Read Article right arrow
save-your-universal-analytics-data-before-it-disappears-july-1st-dom-blog
By Ryan Norman| 6 Min Read | June 4, 2024

Save Your Universal Analytics Data Before It Disappears July 1st

Universal Analytics data will be gone July 1st. Are you prepared with a data exporting…

Read Article right arrow
Go Global With These International Marketing Tips
By Ryan Norman| 9 Min Read | May 30, 2024

Go Global With These International Marketing Tips

The world grows more interconnected day by day. It is getting easier and easier for…

Read Article right arrow
President’s “E” Award for Export Service
By Ryan Norman| 3 Min Read | May 22, 2024

DOM Receives Presidential Award for Exporting

We’re excited to announce that we’ve been honored with the President’s “E” Award for Export…

Read Article right arrow
Site Indexing Issue | Site Accidentally Indexed | Man Stressed at Computer
By Ryan Norman| 10 Min Read | May 8, 2024

Oops! My Site’s Indexed! Now What?

So you’ve just realized that your website is visible online. Congrats! But you weren’t quite…

Read Article right arrow
video hosting youtube - vimeo video hosting - youtube vs vimeo
By Ryan Norman| 8 Min Read | December 26, 2023

Video Hosting: YouTube or Vimeo?

This article has been updated 05/28/2024 When it comes to video hosting sites: Should I…

Read Article right arrow
Creating Filters for Robust Reporting in Data Studio
By Ryan Norman| 8 Min Read | October 14, 2022

Creating Filters in Looker Studio for Robust Reporting

You need to be proficient with Looker Studio filters - or any data reporting and…

Read Article right arrow
Responsive Search Ads | Responsive Search Advertising | Google RSAs Blog Graphic
By Ryan Norman| 7 Min Read | May 31, 2022

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads…

Read Article right arrow
Metric-Goal Distortion | Metrics and Goals Not Aligned | Metric-Goal Distortion Blog Graphic
By Ryan Norman| 16 Min Read | September 30, 2021

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

Read Article right arrow
Multimedia Advertising on Bing | Microsoft Advertising with Multimedia | Microsoft Advertising Example
By Ryan Norman| 7 Min Read | July 9, 2021

Why This Matters to You: Bing Microsoft Multimedia Ads

This post is for the savvy digital marketer who wants to get ahead of the…

Read Article right arrow
YouTube Placement Tips | YouTube Targeting Tips | YouTube Placement Targeting Tips - Exclude Channels and Save Money
By Ryan Norman| 4 Min Read | April 6, 2021

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…

Read Article right arrow
Keyword-Insertion Code in Google Ads | How Well Do Keyword-Insertion Codes Work in Google Ads?
By Ryan Norman| 2 Min Read | January 25, 2021

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…

Read Article right arrow