Author: Ryan Norman

Creating Filters for Robust Reporting in Data Studio
By Ryan Norman| 8 Min Read | October 14, 2022

Creating Filters in Looker Studio for Robust Reporting

You need to be proficient with Looker Studio filters - or any data reporting and…

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Responsive Search Ads In Google - Why RSAs Are Better Than ETAs
By Ryan Norman| 7 Min Read | May 31, 2022

Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)

Google announced last year that as of June 30 of this year, Responsive Search Ads…

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how to understand and avoid metric goal distortion
By Ryan Norman| 16 Min Read | September 30, 2021

How To Understand and Avoid Metric–Goal Distortion

This blog post discusses a concept that may be useful to have in hand for…

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bing microsoft multimedia ads
By Ryan Norman| 7 Min Read | July 9, 2021

Why This Matters to You: Bing Microsoft Multimedia Ads

This post is for the savvy digital marketer who wants to get ahead of the…

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youtube placement targeting tips
By Ryan Norman| 4 Min Read | April 6, 2021

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…

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stats and insights from a test of keyword insertion code
By Ryan Norman| 2 Min Read | January 25, 2021

Stats and Insights from a Test of Keyword-insertion Code in Google Ads

Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…

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Yoast Readability: Writing Tips to Improve SEO In The Top WP Plugin
By Ryan Norman| 10 Min Read | September 2, 2020

Readability Analysis in the Yoast WordPress Plugin: Tips to Improve Your Writing and SEO (Updated September 2020)

This blog post explains the 7 readability tests that Yoast performs on your text via…

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understanding assisted conversions
By Ryan Norman| 9 Min Read | July 15, 2020

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

Editor's Note: Looking for information on why you should be using assisted conversions in Google…

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PPC Campaign Analysis That's As Easy As Pie (Charts!) - DOM
By Ryan Norman| 5 Min Read | July 1, 2020

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…

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analyzing PPC perfromance by location with pivot tables
By Ryan Norman| 8 Min Read | June 10, 2020

Pivot Tables: The Unsung Hero of PPC Performance Evaluation

Analyzing your PPC campaigns by location reveals actionable insights. It helps you spend your digital…

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how to pinpoint ppc performance changes
By Ryan Norman| 12 Min Read | May 4, 2020

How to Pinpoint PPC Performance Changes

You need to be able to pinpoint PPC performance to improve it. Comparing current performance…

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sample bias: personal and ppc pitfalls
By Ryan Norman| 7 Min Read | February 6, 2020

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way…

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