Author: Stephen Hoops

Stephen is the Content Marketing Specialist for Direct Online Marketing. He's passionate about creating quality content and keeping up with emerging social media platforms. In his free time, he can be found hitting the twisties and enjoying life on two wheels.

SEO vs. PPC: A Look at Why They Work Better Together

Stephen Hoops | January 24, 2019 |

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More

How to Get Products to Show up at the Top of Google Search

When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More

Your Competitor Is Crushing You on Google – Here’s How to Fight Back.

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO)… Read More

Image SEO: Does Alt Text Still Matter in 2019?

Stephen Hoops | August 21, 2018 |  

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

The Beginner’s Influencer Marketing Guide

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

Facebook Pages vs. Facebook Groups: A Guide For Businesses

In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More

How to Protect Your Brand & Save Money on Google’s Display Network

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

The Complete Beginner’s Guide To SEO Website Migrations

As businesses grow, technology advances and user behaviors shift, website owners and marketers alike will eventually experience the challenges that come with an SEO website… Read More

How To Move Forward After The Facebook Algorithm Change in 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed… Read More

Get a free, no-obligation consultation with a digital marketing expert