Why You Have GA4 Connector Errors In Your Looker Studio Reports

Are you one of the many users of GA4 finding errors with your connector (like this one) loading your data and beautifying its presentation in Looker Studio? If yes, then you likely have been experiencing a lot of issues with data presenting in your dashboards. A few weeks back, our team noticed some GA4 issues […]

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Google Analytics 4 vs Universal Analytics

You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world… that they planned to sunset Universal Analytics by July 2023. […]

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