Digital Marketing Blog

Google’s ‘June 2019 Core Update’ Just Started (Here’s What We Know So Far)

Google is updating it’s search engine algorithm this morning, according to an announcement per the company. Monday’s Google algorithm update will serve as a core… Read More

google updates 2019 - the june core update underway

Sentence Casing vs. Title Casing: Which Is Better?

Cory Hedgepeth | May 29, 2019 |

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More

sentence casing vs title casing

PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program

The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh, Pa., May 16, 2019 – Direct Online Marketing, a leading… Read More

An Announcement From DOM About Their Partnership With the PRSA

Google Begins Displaying Podcast Results in Search Results Pages

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More

Google Podcasts Search Results

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

Stephen Hoops | May 14, 2019 |  , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

The Top 5 Sessions for Google Marketing Live 2019

How Google Analytics Empowers Content Marketing Strategy

Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More

google analytics content strategy

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Cory Hedgepeth | April 30, 2019 |  , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

bing ads microsoft advertising

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

Gmail Ads Targeting

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

Cory Hedgepeth | April 23, 2019 |  , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

Bing Expands Relationship With Verizon Media

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

How to be a Data-Driven Decision Maker
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