Digital Marketing Blog

Marketers near and far are asking, what is Google Discover and how can I optimize for it? Google Discover optimization aligns itself with some similar… Read More

So, What Is Direct Traffic? Google Analytics displays traffic sources as (direct) when the arrival session data is missing, or when a referring website/source sets… Read More

Privacy is more important than ever. Recently, we’ve seen Apple, the world’s largest hardware company, pivot into a leader in online privacy protection. If you’ve… Read More

Jump Down to the Free Infographic Buyer beware, or rather, advertiser beware. If you’re an advertiser and aren’t leveraging buyer personas when you create your… Read More

Nearly every company can benefit from digital marketing. And many companies struggle with hiring a digital marketing partner. Digital marketing attracts a lot of people… Read More

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Businesses that hesitate to adopt modern digital strategies will eventually… Read More