Advertising

Your Ad Spend Black Hole – How to Identify and Plug the Leaks

By Jim Foreman| 6 Min Read | April 18, 2024

You know that old adage, you have to spend money to make money? Nowhere is that more evident than in paid digital ads. If you…

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Reducing Ad Spend | Minimizing Ad Spend | Black Hole of Money
By Justin Seibert| 2 Min Read | December 15, 2010

Why Remnant Banner Advertising? Because of Free Brand Exposure

In a  massive understatement, I can be pretty hard-headed.  Sometimes I need to get smacked in the head hard a few times to get the…

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By DOM Team| 2 Min Read |

Yahoo Cuts 4% of Workforce, Kills Delicious

You may be right in thinking that we're a bit Google-centric in these parts. It's not bias, rather a reflection of their dominance in the…

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HOW TO SET UP GOALS IN GOOGLE ANALYTICS
By Justin Seibert| 8 Min Read | December 10, 2010

How to Set Up Goals in Google Analytics

Editor's Note: Looking for information on setting up goals in Google Analytics and still using…

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Google AdWords Automated Rules
By DOM Team| 2 Min Read | December 9, 2010

4 Ways to Boost Google AdWords Performance with Automated Rules

This week Google introduced a new feature to the AdWords interface called Automated Rules (see…

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By DOM Team| 2 Min Read | December 8, 2010

The Contextual Discovery Channel

“Google results without the search!” shrieks TechCrunch. I’m not clicking on this. I’ll offer you…

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Google AdWords Security Issue-Website Optimizer
By Justin Seibert| 6 Min Read | December 7, 2010

Google AdWords Security Issue: Website Optimizer

This morning Google AdWords began sending out security issues in regards to their Website Optimizer…

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Facebook Analytics
By Justin Seibert| 5 Min Read | December 6, 2010

6 Must-Adds to Facebook Pages: My Holiday Wishlist

February 10 Update: Even more points crossed off - see below. With the holidays upon…

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Google Places
By Justin Seibert| 2 Min Read | December 3, 2010

Google Places Rankings, Hotpot, Tags, Boost Explained by Google

Someone from Google with a camera and (very) rudimentary knowledge of using transitional cuts from…

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By DOM Team| 6 Min Read |

How Social Signals Influences SEO in Google & Bing

Danny Sullivan has done a splendid summing up of the effect of Twitter and Facebook…

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Google Teams with Swedish Post Could USPS Be Next
By Justin Seibert| 2 Min Read | December 2, 2010

Google Teams with Swedish Post; Could USPS Be Next?

I was reading newspapers from around Sweden like I do every morning (okay, maybe it…

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By Justin Seibert| 2 Min Read | December 1, 2010

DecorMyEyes Smackdown: Good for Google (Even if it Took the NYT)

Two posts (mostly) praising Google in one day?  Why you betcha.  A minor kerfuffle erupted…

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