6,800% Growth in YouTube Traffic for Woodworking eTailer

Challenge

Increase referral traffic from YouTube to a woodworking specialty eTailer. The company had a YouTube channel with an extensive library of over 1,000 videos published over the course of a decade. In spite of that massive archive, the web's no. 2 search engine was only generating a few hundred visits per year to their site.

The company also needed to generate more backlinks to their product URLs in order to improve search rankings.

Are you responsible for creating new traffic channels or improving online visibility for an online retailer?

Get 3 ways to show up on Google in the first spot curated specifically for companies like yours.

Solution

We instituted a robust link building strategy. We added referral links to their site from product review videos and how-to videos with suggested products.

Our team also consulted with the company’s digital marketing team to create a list of YouTube SEO best practices to follow for all newly created videos.

Year over year (2017 versus 2016), referral traffic from YouTube to the company’s site increased more than 68-fold. These updates turned YouTube into a top-10 referral traffic source for the company; in 2016, YouTube wasn’t even in the top 300 of traffic sources for the company.

Results

DOM’s link building campaign resulted in a 6887% growth in traffic from YouTube to the woodworking specialty eTailer’s site.

Learn more about how we can help you grow confidently online using SEO.

Get a free, no-obligation consultation with a digital marketing expert