6,800% Growth in YouTube Referral Traffic for Woodworking Retailer

Challenge

Increase YouTube referral traffic for a woodworking specialty e-tailer. The company had a YouTube channel with an extensive library of over 1,000 videos published over the course of a decade. In spite of that massive archive, the web's no. 2 search engine was only generating a few hundred visits per year to their site.

The company also needed to generate more backlinks to their product URLs in order to improve search rankings.

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Solution

We instituted a robust link building strategy. We added referral links to their site from product review videos and how-to videos with suggested products.

Our team also consulted with the company’s digital marketing team to create a list of YouTube SEO best practices to follow for all newly created videos.

Year over year (2017 versus 2016), referral traffic from YouTube to the company’s site increased more than 68-fold. These updates turned YouTube into a top-10 referral traffic source for the company; in 2016, YouTube wasn’t even in the top 300 of traffic sources for the company.

Results

DOM’s link building campaign resulted in a 6887% growth in traffic from YouTube to the woodworking specialty e-tailer’s site.

This woodworking specialty e-tailer isn't the first and only company we have helped grow confidently through selling more products using digital marketing strategies. Check out some of these other e-commerce case studies to learn more about some of the results we have helped our clients achieve.

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