Category: Analytics
Unsure How To Set Up Google Analytics 4? There’s A Checklist For That!
A major shift in analytics tracking occurred in July 2023, as Google Analytics 4 (GA4)…
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Creating Filters in Looker Studio for Robust Reporting
You need to be proficient with Looker Studio filters - or any data reporting and…
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Track Looker Studio Report Engagement with Google Analytics
Editor's Note: Looking for information on how to track engagement on your GDS reports using…
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Where Did My Bounce Rate Go in GA4? Enter Engaged Sessions (Updated August 2022)
With Google Analytics 4, a lot of things are changing. One of those changes, initially,…
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Begin Your Google Analytics 4 Training In Our Upcoming Webinar
Whether you want to admit it or not, implementing GA4 is now... inevitable! Knowing that,…
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4 Easy Steps To Set Up Cross Domain Tracking With GA4
Editor's Note: This content will focus on cross domain tracking for GA4. For cross domain…
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How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation (Updated 2022)
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing…
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Google Analytics 4 vs Universal Analytics
You might have noticed a lot of talk around the web community about the benefits…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)
Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…
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A/B Testing: Digital Marketing Gets Testy
Digital marketing lives and dies by metrics. If something’s not working, it needs to be…
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How to Track Blog Posts by Author in Google Analytics (Updated November 2020)
Editor's Note: Looking for information on how to track blog post performance in Google Analytics?…
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