Category: Display Networks
12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet
If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…
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12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)
Over the last several years, substance abuse and mental health treatment facilities have had to…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Sample Bias: Personal and PPC Pitfalls
Have you ever noticed that it seems you always turn your USB the wrong way…
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How Google Determines The Difference Between Sessions And Clicks
Editor's Note: Looking for information on how to understand the difference between sessions and clicks…
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Supercharge Search and Shopping with Similar Audiences
When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…
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8 Simple Tips for Holiday Success
I don’t know if you’ve noticed, but the holidays are approaching faster than you can…
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Why You Need To Use Gmail Sponsored Promotions
Gmail Sponsored Promotions (GSP) have been in beta for about two years, and guess what?…
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6 Ways to Split-Test Your Image Ads
Test. Test. Test. We hear it all the time, but what exactly should we be…
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5 Ways to Work Some Holiday Into Your Ads
It’s the holiday season! (Cue the music). Let’s face it, this season is…
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Early Review of Google AdWords Mobile App Ads
Google recently announced that it was offering advertising on mobile apps through AdWords, something made…
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