Category: Paid Search

Election Day Paid Search Comparison: How do Obama and McCain Rate?

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is… Read More

Healthcare Marketing Research & Survey Results

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are… Read More

The Dangers of Content Matching: Robert Kiyosaki

One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm.  Today, Jotham McCauley sent me something I found too… Read More

Ego Keywords: at What Cost?

July 28, 2008 |   ,

You have keywords you absolutely HAVE to rank for.  Admit it.  They may be your company name, your name, a very vague, and broad subject… Read More

Cold. Hard. Numbers.

The only time anybody ever took any notice of something big and green, it was generally rather angry and unable to split its underpants. And… Read More

Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama

I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the… Read More

Are you a John M(a)cCain or a (P)PC Guy?

A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered: “Neither, I’m an illiterate… Read More

Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition

In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In… Read More

There Were Three in the Bed and the Little One Said…..

April 22, 2008 |   , , ,

It’s happened again. I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I… Read More

Yahoo! Scraps Minimum Keyword Bid

April 18, 2008 |   ,

You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them… Read More

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