Category: Paid Search
SEO vs. PPC: A Look at Why They Work Better Together (Updated 2021)
Virtually anytime you hop on Google to do a search, you’re going to see at…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is…
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Google Ads Placement Exclusion List for Google Display Network (updated 2021)
With more than a million websites across the globe, the sheer size of the Google…
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Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that…
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What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. …
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Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in…
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January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a…
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How You Can Use Hyperlocal Ad Campaigns
As we discussed in our previous post about hyperlocal SEO, one of the most surprising…
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