Category: Paid Search

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

5 Essential Tips for Effective Ad Copy

September 26, 2016 |   , ,

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

August 26, 2016 |   , , , ,

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Google & DOM Head to Louisville

June 16, 2016 |   , ,

Louisville, KY—here we come! Direct Online Marketing is bringing Google to you for a half-day, can’t-miss digital marketing seminar on Tuesday, July 26th. If you’re… Read More

New AdWords Features: Your Next Steps

May 26, 2016 |   , ,

Google just announced that major changes are coming soon to an AdWords interface near you. It’s great to hear about new features and a shiny… Read More

Good-Bye, Right Rail Ads

February 22, 2016 |   , ,

Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More

Online Marketing Quick Wins

February 8, 2016 |   , , ,

Hello, fellow marketers and Direct Online Marketing fans! Let’s start with a few often-overlooked facts about marketers. We like to share ideas, learnings, and best… Read More

Black Friday & Cyber Monday – Google’s Newest Structured Snippets

As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2 weeks away. Where did 2015 go?), Google has released a… Read More

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