You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in its own digital ad campaigns. We’ve even told you what… Read More
Category: Paid Search
Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
What Are Dynamic Exclusion Lists in Google Ads?
Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More
YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More
Google Ads Placement Exclusion List for Google Display Network (updated 2021)
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More
Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS
You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More
What Is a Call to Action? (Click Here to Find Out)
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. You want people to download a demo of your software,… Read More
Stats and Insights from a Test of Keyword-insertion Code in Google Ads
Using keyword-insertion code in Google Ads drives a better CPA than typing the keyword in headline 1. This finding comes from a test that we… Read More
January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online
Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More
How You Can Use Hyperlocal Ad Campaigns
As we discussed in our previous post about hyperlocal SEO, one of the most surprising trends we see in digital marketing is in the search… Read More