Category: Paid Search

sample bias: personal and ppc pitfalls
By Ryan Norman| 7 Min Read | February 6, 2020

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way…

Read Article right arrow
How Google Determines Clicks Sessions
By Jonathan Bentz| 7 Min Read | November 6, 2019

How Google Determines The Difference Between Sessions And Clicks

Editor's Note: Looking for information on how to understand the difference between sessions and clicks…

Read Article right arrow
quora advertising
By Nikki Powley| 3 Min Read | June 30, 2017

How to Take Advantage of the New Quora Advertising Platform

Since 2009, Quora has been a platform for users to ask questions and get answers.…

Read Article right arrow
Google Dr. Evil
By Mike Criswell| 3 Min Read | June 23, 2017

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about…

Read Article right arrow
Snail
By Leland Reed| 3 Min Read | May 19, 2017

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for…

Read Article right arrow
Google AdWords Tips
By Nikki Powley| 6 Min Read | October 11, 2016

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all…

Read Article right arrow
Ad Copy Best Practices
By Mike Criswell| 4 Min Read | September 26, 2016

5 Essential Tips for Effective Ad Copy

So you’ve created the perfect campaign, researched your target audience, and are ready to begin…

Read Article right arrow
Expanded Text Ads
By Nikki Powley| 4 Min Read | August 26, 2016

The Benefits of Using Expanded Text Ads in Google AdWords

Editor's Note: Effective June 30, 2022, Expanded Text Ads are going to be phased out…

Read Article right arrow
By Nikki Powley| 2 Min Read | June 16, 2016

Google & DOM Head to Louisville

Louisville, KY—here we come! Direct Online Marketing is bringing Google to you for a half-day,…

Read Article right arrow
Google AdWords Updates
By Nikki Powley| 4 Min Read | May 26, 2016

New AdWords Features: Your Next Steps

Google just announced that major changes are coming soon to an AdWords interface near you.…

Read Article right arrow
Raight Rail Ads
By Nikki Powley| 2 Min Read | February 22, 2016

Good-Bye, Right Rail Ads

Major changes have started rolling out across Google SERPs. AdWords text ad space will now…

Read Article right arrow
Online Marketing Quick Wins
By Nikki Powley| 2 Min Read | February 8, 2016

Online Marketing Quick Wins

Hello, fellow marketers and Direct Online Marketing fans! Let's start with a few often-overlooked facts…

Read Article right arrow