Category: Social Media

7 Ways Any Business Can Get More Followers on Snapchat

Despite months of holding off and constantly debating whether it’s worth your precious time, you’ve finally taken the plunge. You think Snapchat can work for… Read More

A Unicorn in a Field Full of Horses: The Tale of Neuromarketing

Digital marketing is the industry of buzzwords. A new one making its way onto the scene is ‘neuromarketing,’ an oddly intimidating phrase that combines the… Read More

LinkedIn Conversion Tracking

LinkedIn has conversion tracking! If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the… Read More

Top 3 Social Media Lessons From Yum! Brands

July 12, 2016 |   , , ,

Whether it’s in our personal or professional lives, doing the bare minimum rarely cuts it. In the early days of social media, marketers and brands… Read More

Google & DOM Head to Louisville

June 16, 2016 |   , ,

Louisville, KY—here we come! Direct Online Marketing is bringing Google to you for a half-day, can’t-miss digital marketing seminar on Tuesday, July 26th. If you’re… Read More

What Facebook’s New Reaction Buttons Mean for Businesses

Back in 2006 when Facebook was growing fast (beyond just on college campuses) and “poking” your friends was still a thing, the Like Button was… Read More

Facebook Announces Cost-Per-Click Changes

Goodbye Likes…Hello Link Clicks!   In a Facebook for Business post, the social network announced that advertisers who create their campaigns around cost-per-click (CPC) will no… Read More

Best Times of Day to Post on Facebook for B2B Marketers

It’s no secret that posting organically on Facebook can be difficult. In one of our previous blog posts, we talked about a recent News Feed… Read More

Is the New Facebook News Feed Tweak the End of Organic Posting?

April 24, 2015 |   , , ,

In the early days of brand involvement on Facebook, engagement and organic reach with an audience was easy as pie. For those who could see… Read More

If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup – Part 2

Welcome to part two of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which will compare MLB players to online advertising platforms. In… Read More

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