Google Penguin Update

In an effort to combat websites that may have participated in questionable link building practices in order to manipulate search engine rankings, Google launched the infamous Penguin update in April 2012. This update pertained mostly to sites who may have obtained backlinks by purchasing them or through established link networks. Essentially, sites should distance themselves from these practices and avoid using them in the future. Link building itself is still a very viable SEO tactic, but it must be done the correct way.