glossary Category: Display Advertising
Viral Marketing
A newer method of internet marketing that attempts to make advertisements so interesting that viewers…
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Retargeting
Think of retargeting like cyberstalking. Someone performs an action (often a visit to your site)…
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Responsive Ads
Responsive ads automatically adjust their size, appearance, and format to fit just about any available…
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Real Simple Syndication (RSS)
An increasingly popular technology that allows information to be easily shared on websites or given…
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Interstitial
A digital ad that appears between two pages a person is trying to view. The…
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Impressions
The number of times someone views a page displaying your digital ad. Note that this…
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Growth Hacking
Growth hacking is a highly efficient way to increase customer acquisition using the most effective…
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Graphical Search Inventory
Banners and other types of digital advertising units that can be synchronized to search keywords.…
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Gmail Sponsored Promotions (GSP)
Google Display Network campaigns that allow advertisers to show digital ads in Gmail. Custom ads…
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Geo-Targeting
The ability to reach potential clients by their physical location through digital advertisements. The major…
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Enhanced Bidding
A feature specific to digital advertisements run through Google Ads. When you select to utilize…
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Dynamic Retargeting
Digital ads which are shown to users who have already been to your site, which…
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