glossary Category: Display Advertising
Viral Marketing
A newer method of internet marketing that attempts to make advertisements so interesting that viewers…
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Retargeting
Think of retargeting like cyberstalking. Someone performs an action (often a visit to your site)…
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Responsive Ads
Responsive ads automatically adjust their size, appearance, and format to fit just about any available…
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Real Simple Syndication (RSS)
An increasingly popular technology that allows information to be easily shared on websites or given…
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Impressions
The number of times someone views a page displaying your ad. Note that this is…
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Growth Hacking
Growth hacking is a highly efficient way to increase customer acquistion using the most effective…
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Graphical Search Inventory
Banners and other types of advertising units which can be synchronized to search keywords. Includes…
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Gmail Sponsored Promotions (GSP)
Google Display Network campaigns that allow advertisers to show ads in Gmail. Custom ads can…
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