glossary Category: Display Advertising
Day Parting
Day parting refers to serving digital ads at different times of the day and days…
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Cost per Impression (CPM)
A common internet marketing cost structure, especially for banner advertising. You agree to pay a…
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Contextual Advertising
A feature offered by major search engine advertisers that allows your digital advertisement to be…
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Content Network
Each major search engine offers a form of a content network within its paid search…
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Bing Merchant Center
Bing Merchant Center is a tool that helps you upload your store and product data…
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Banners
Digital image advertisements that are placed on websites. Such advertising is a staple of internet…
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