glossary Category: PPC
Paid Inclusion
Digital advertising programs where pages are guaranteed to be included in a search engine’s index…
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Landing Page
The first page a person sees when coming to your website from a digital advertisement,…
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Impressions
The number of times someone views a page displaying your digital ad. Note that this…
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Growth Hacking
Growth hacking is a highly efficient way to increase customer acquisition using the most effective…
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Google Partner
Google Ads offers the most extensive certification process of any of the paid search marketing…
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Google AdWords Editor
Now known simply as Google Ads, Google AdWords Editor was a free downloadable application for…
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Final URL
The URL address for the page you’re sending traffic to from your digital ads. This…
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Facebook Retargeting
While this term can also refer to other forms of retargeting, it is most often…
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Expanded Text Ads
These are digital text ads with double the characters compared to standard text ads. The…
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Enhanced Bidding
A feature specific to digital advertisements run through Google Ads. When you select to utilize…
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eCommerce
The ability to purchase online. eCommerce also goes by other super-snazzy names like etail. eCommerce…
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