glossary Category: PPC
Average Position
This statistic describes what position your digital ad typically appears in on the search engine…
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Automated Rules
A feature in Google Ads that automatically adjusts your digital ad's statuses, budgets, and bids…
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Affiliate Marketing
A type of internet marketing service in which you partner with other websites, individuals, or…
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AdWords
AdWords is the former name of Google’s paid search marketing program, now simply known as…
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Advertising Network
A group of websites where one advertiser controls all or a portion of the digital…
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Ad Extensions
Added information that is included in your digital text ad. These can include extra features…
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Microsoft adCenter
Bing Ads powers paid search results on Microsoft’s Bing, Yahoo! (as of November 2010), and…
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