glossary Category: Social Media
Nano Influencers
A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single…
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Advocacy Marketing
Advocacy marketing is a type of marketing that emphasizes using the voice of the customer…
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Weibo refers to microblogging in the Chinese market. Unlike the rest of the world where…
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Webinar
“Web Seminar”. These virtual seminars, generally promoted through social media, allow people from anywhere in…
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Video Marketing
An online marketing strategy that leverages the consumption of videos by internet users to promote…
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User-Generated Content
Brands with a dedicated audience will sometimes try to include them in the content creation…
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Twitter Retargeting
Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads over social…
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Social Networking
A type of Social Media, Social networking websites allow users to interact and create or…
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Social Media Marketing (SMM)
An online marketing mix that utilizes the different strategies available through social networking sites to…
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Social Media
A type of online media where information is uploaded primarily through user submission. Web surfers…
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Social Commerce
Selling goods directly online through social media channels. Just like “electronic commerce” was shortened to…
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Microblogging
Microblogging refers to platforms allowing you to post information in snippets of 140 characters at…
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