glossary Category: Social Media
Nano Influencers
A nano influencer [also commonly spelled with a hyphen as (nano-influencer)] and as a single…
Read Article
Advocacy Marketing
Advocacy marketing is a type of marketing that emphasizes using the voice of the customer…
Read Article
Weibo refers to microblogging in the Chinese market. Unlike the rest of the world where…
Read Article
Webinar
“Web Seminar”. These virtual seminars, generally promoted through social media, allow people from anywhere in…
Read Article
Video Marketing
An online marketing strategy that leverages the consumption of videos by internet users to promote…
Read Article
User-Generated Content
Brands with a dedicated audience will sometimes try to include them in the content creation…
Read Article
Twitter Retargeting
Twitter Tailored Audiences are used to create retargeting campaigns that can serve ads over social…
Read Article
Social Networking
A type of Social Media, Social networking websites allow users to interact and create or…
Read Article
Social Media Marketing (SMM)
An online marketing mix that utilizes the different strategies available through social networking sites to…
Read Article
