glossary Category: A
Advocacy Marketing
Advocacy marketing is a type of marketing that emphasizes using the voice of the customer…
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Average Position
This statistic describes what position your digital ad typically appears in on the search engine…
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Automated Rules
A feature in Google Ads that automatically adjusts your digital ad's statuses, budgets, and bids…
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Astroturfing
The process of creating fake grassroots campaigns. Astroturfing is often used specifically regarding review sites…
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Anchor Text
The clickable words of a hypertext link; they will appear as the underlined blue part…
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Analytics
Also known as Web Metrics. Analytics refers to the collection of data about a website…
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AMP
An acronym for the Google-backed Accelerated Mobile Pages Project was announced by Google in October…
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ALT Tags
HTML tags that are used to describe website graphics by displaying a block of text…
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Algorithm
The term search engines use for the formulae they use to determine the rankings of…
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Aggregate Data
A part of data analytics, aggregate data is data that details how a group of…
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Affiliate Marketing
A type of internet marketing service in which you partner with other websites, individuals, or…
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AdWords
AdWords is the former name of Google’s paid search marketing program, now simply known as…
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