glossary Category: B
Buyer Persona
A fictional depiction of your target customers that serves as a valuable point of reference…
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Broad Match
This is the default matching option in PPC advertising. With this bid type, your ad…
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Brand Stacking
Multiple page one listings from a single domain. Prior to 2010, a site would be…
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Bounce Rate
Bounce rate is a calculation in Google Analytics that indicates the percentage of website visitor…
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Blog
Short for Web log, blogs are part journal, part website. Typically the newest entry (blog…
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Black Hat SEO
The opposite of White Hat SEO, these Search Engine Optimization, or SEO, tactics are attempts…
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Bing Merchant Center
Bing Merchant Center is a tool that helps you upload your store and product data…
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Bing
Bing is Microsoft’s search engine, which replaced live.com in June 2009. Bing results now power…
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Behavioral Targeting (BT)
An area of internet marketing that is becoming increasingly refined, behavioral targeting looks to put…
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Beacon Technology
is a form of technology that allows companies, primarily retailers and marketers, to connect and…
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Banners
Digital image advertisements that are placed on websites. Such advertising is a staple of internet…
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Banned
When pages are removed from a search engine’s index specifically because the search engine has…
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