glossary Category: B
Buyer Persona
Fictional depiction of your target customers that serve as a valuable points of reference for…
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Broad Match
This is the default matching option. With this bid type your ad may show if…
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Brand Stacking
Multiple page one listings from a single domain. Prior to 2010, a site would be…
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Bounce Rate
Bounce rate is a calculation in Google Analytics that indicates the percentage of website visitor…
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Blog
Short for Web log, blogs are part journal, part website. Typically the newest entry (blog…
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Black Hat SEO
The opposite of White Hat SEO, these Search Engine Optimization, or SEO, tactics are (attempted)…
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Bing Merchant Center
Bing Merchant Center is a tool that helps you upload your store and product data…
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Bing Ads Editor
Bing Ads Editor is a free downloadable application for managing Bing Ads advertising campaigns. It…
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bing
Bing is Microsoft’s search engine, which replaced live.com in June 2009. Bing results now power…
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