glossary Category: D
Dynamic Retargeting
Digital ads which are shown to users who have already been to your site, which…
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Drip Marketing
A form of email marketing communication that is written in advance of delivery, and then…
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Domain Name Monitoring
Watching Domains across various extensions. Some online marketing companies offer to do this for, say…
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Doorway Page
A Web page created to rank well in a search engine’s organic listings (non-paid) and…
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Domain Name
A website’s main address. Direct Online Marketing™’s domain is directom.com. This is not to be…
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Domain Authority
Developed by Moz, domain authority is a score ranging from 0 – 100 that predicts…
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Directories
A type of search engine where business listings are gathered through submissions, information pulled from…
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Display URL
This is the URL that is displayed along with your digital ads. This URL can…
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Digital Marketing Funnel
How companies attract and retain clients through search engine marketing. The six stages of the…
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Description Tags
HTML tags that provide a brief description of your site that search engines can understand.…
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Delisting
When pages or whole websites are removed from a search engine’s index. This may happen…
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Day Parting
Day parting refers to serving digital ads at different times of the day and days…
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