glossary Category: D

By DOM Team| 1 Min Read | September 19, 2017

Dynamic Retargeting

Digital ads which are shown to users who have already been to your site, which…

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By DOM Team| 1 Min Read |

Drip Marketing

A form of email marketing communication that is written in advance of delivery, and then…

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By DOM Team| 1 Min Read |

Domain Name Monitoring

Watching Domains across various extensions. Some online marketing companies offer to do this for, say…

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By DOM Team| 1 Min Read |

Doorway Page

A Web page created to rank well in a search engine’s organic listings (non-paid) and…

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By DOM Team| 1 Min Read |

Domain Name

A website’s main address. Direct Online Marketing™’s domain is directom.com. This is not to be…

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By DOM Team| 1 Min Read |

Domain Authority

Developed by Moz, domain authority is a score ranging from 0 – 100 that predicts…

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By DOM Team| 1 Min Read |

Directories

A type of search engine where business listings are gathered through submissions, information pulled from…

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By DOM Team| 1 Min Read |

Display URL

This is the URL that is displayed along with your digital ads. This URL can…

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By DOM Team| 1 Min Read |

Digital Marketing Funnel

How companies attract and retain clients through search engine marketing. The six stages of the…

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By DOM Team| 1 Min Read |

Description Tags

HTML tags that provide a brief description of your site that search engines can understand.…

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By DOM Team| 1 Min Read |

Delisting

When pages or whole websites are removed from a search engine’s index. This may happen…

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By DOM Team| 1 Min Read |

Day Parting

Day parting refers to serving digital ads at different times of the day and days…

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