glossary Category: P
Push Notifications
are messages that pop up on mobile devices, that originate from a specific app or…
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Price Extensions
Additional information that can show with your mobile text ads, showcasing your services and range…
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Press Optimization
The optimizing of press releases for search engines. This process has many similarities to Search…
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Premier Google Partner
This valuable designation was added in 2016 to recognize the top performing agencies that meet…
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Pop-Up
An extremely abused type of online marketing advertisement, pop-ups open new windows on your screen…
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Pop-Under
An advertisement that opens in a new Web Browser window once you visit a particular…
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Phrase Match
This match type is more specific than broad, but not as specific as exact. This…
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Permission Marketing
Along the lines of Opt-in registrations, permission marketing focuses on receiving the consent of users…
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Pay per Click (PPC)
See Cost per Click (CPC), above. The most common type of digital advertising cost structures…
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