glossary Category: P
Push Notifications
are messages that pop up on mobile devices, that originate from a specific app or…
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Price Extensions
A type of ad extension, this is additional information that can show with your mobile…
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Press Optimization
The optimizing of press releases for search engines. This process has many similarities to Search…
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Premier Google Partner
This valuable designation was added in 2016 to recognize the top-performing agencies that meet additional…
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Pop-Up
An extremely abused type of online marketing advertisement, pop-ups open new windows on your screen…
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Pop-Under
An online advertisement that opens in a new Web Browser window once you visit a…
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Phrase Match
This match type is more specific than broad match, but not as specific as exact…
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Permission Marketing
Along the lines of Opt-in registrations, permission marketing focuses on receiving the consent of users…
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Pay per Click (PPC)
See Cost per Click (CPC). The most common type of digital advertising cost structures is…
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Pay-for-Performance
A term popularized by search engines as a synonym for pay-per-click ads, stressing to advertisers…
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Paid Search
Also referred to as paid placement, pay per click, and sometimes search engine marketing, paid…
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