glossary Category: R

By DOM Team| 1 Min Read | September 19, 2017

Run of Site (ROS)

A contract specifying Run of Site (ROS) means that a banner or other type of…

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By DOM Team| 1 Min Read |

Robots.txt

A file that is used to keep Web pages from being indexed or to tell…

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By DOM Team| 1 Min Read |

Robot or Bot

See Crawler or Spider.

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By DOM Team| 1 Min Read |

Rich Media

Web advertisements or pages that are more animated and/or interactive than static Banners or pages.…

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Return on Investment (ROI)

The key statistic for many companies: are your digital advertisements generating profits, and how much…

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By DOM Team| 1 Min Read |

Retargeting

Think of retargeting like cyberstalking. Someone performs an action (often a visit to your site)…

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Responsive Ads

Responsive ads automatically adjust their size, appearance, and format to fit just about any available…

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Results Page

Also referred to as a Search Engine Results Page.

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Remarketing

Remarketing is Google Ads’ term for retargeting.

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Reciprocal Link

A link exchange between two sites, generally as part of a greater link-building strategy. Both…

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Real Simple Syndication (RSS)

An increasingly popular technology that allows information to be easily shared on websites or given…

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By DOM Team| 1 Min Read |

RankBrain

Another notable Google algorithm update is known as RankBrain. In October 2015, Google announced that…

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