glossary Category: S

By DOM Team| 1 Min Read | September 19, 2017

Subpage

A page that appears below the top-level pages in a website’s navigation. These pages often…

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By DOM Team| 1 Min Read |

Submission

The act of submitting a URL for inclusion into a search engine’s index. Unless done…

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By DOM Team| 1 Min Read |

Subdomain

Also referred to as a 3rd-level domain, a subdomain is very simply a domain that…

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By DOM Team| 1 Min Read |

Structured Snippets

Structured snippets allow your digital ads to highlight specific aspects of your products and services.…

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By DOM Team| 1 Min Read |

Stickiness

How often people return to a website. Constant updates, news feeds, and exclusive content are…

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By DOM Team| 1 Min Read |

Spider

A noun and a verb, Search Engines have spiders crawl through all the linked pages…

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By DOM Team| 1 Min Read |

Spam

Can refer to unwanted data sent via email or put on a website to game…

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By DOM Team| 1 Min Read |

Social Networking

A type of Social Media, Social networking websites allow users to interact and create or…

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By DOM Team| 1 Min Read |

Social Media Marketing (SMM)

An online marketing mix that utilizes the different strategies available through social networking sites to…

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By DOM Team| 1 Min Read |

Social Media

A type of online media where information is uploaded primarily through user submission. Web surfers…

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By DOM Team| 1 Min Read |

Social Commerce

Selling goods directly online through social media channels. Just like “electronic commerce” was shortened to…

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By DOM Team| 1 Min Read |

Site Retargeting

The most common form of retargeting: displaying your digital ads to a visitor based on…

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