glossary Category: S
Site Retargeting
The most common form of retargeting: displaying your digital ads to a visitor based on…
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Shopping Ads
Formerly known as Product Listing Ads (PLAs), these ads appear in both Google and Bing…
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SEO Definition
What is SEO? It's actually an acronym for Search Engine Optimization and may also be…
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Search Retargeting
A specific type of Retargeting that allows an advertiser to show ads to searchers of…
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Search Engine Results Page (SERPs)
Search Engine Results Pages, or SERPs, are the Web pages displayed by any Search Engine…
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Search Engine Reputation Management (SERM)
Think of Search Engine Reputation Management as online spin control done via search engine marketing.…
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Search Engine Optimization (SEO)
A fancy way of saying “making your site search engine friendly.” Search engine optimization is…
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Search Engines
Search engines are places people go to search for things on the internet, such as…
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Scraping
The process of copying content from one Web property and using it on another. In…
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Schema Markup
An important tactic employed in SEO, schema markup is a piece of code you can…
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