Let’s face it. Life in the digital age has made us lazy in more ways than most of us care to admit. Sure, life has gotten better in many ways, but it begs the question whether downloading that zipper app will improve your quality of life.
Even with the boom of highly innovative apps and software, the work involved in achieving positive SEO can still be quite massive and difficult. So if you’re already using Google Chrome, there are so many extensions that actually can make life a little easier.
Why Use Google Chrome?
From cars, to soft drinks, to operating systems, it’s all a matter of preference. You don’t have to love using Google Chrome as your desktop browser of choice, but most of us rely on it regularly for ease of use, speed, and integration with other Google services. And if you wear multiple hats working in SEO and PPC, some services like Facebook Power Editor only works with Google Chrome.
Another reason we like to use Chrome is the ever-expanding list of extensions available on the browser. Almost like little apps that integrate with Chrome, extensions can save time and make life working on SEO that much better. Search engine optimization has multiple facets to consider with regards to content optimization, design issues, and content distribution.
For those of you sticking to your guns with other browsers, fear not! Many of these tools are not specific to Google Chrome. Given the choice, some of these extensions are absolute must-haves.
Getting proper analytics data is the cornerstone of any effective digital strategy.
While many will overlook this, Google’s Tag Assistant is pretty neat. Instead of manually looking at the source code to see if your different tags can be found, this extension will scan the page for all Google Analytics, AdWords, Tag manager, or remarketing tags. Not only that, Tag Assistant will even make recommendations if the tags aren’t implemented correctly to help you guarantee you’re getting the most accurate data.
Moz is without a doubt one of the industry leaders in search marketing. So it’s no surprise that they have one of the most popular extensions for Google Chrome. This tool packs in a whole ton of features, but the best part about this helpful tool is the ability to look at specific pages and scan on-page elements to easily locate meta titles and descriptions, as well as instances of H1 tags.
Part of SEO is evaluating technical issues and challenges that may directly impact ranking in search engines, but also to hopefully improve user experience as well. BuiltWith will analyze what technology a site is built on to help designers and developers decide what technology they themselves will want to implement. Often times, this will come in handy during initial site evaluations and strategies for site redesigns.
Analyzing a site’s current backlink profile is still an essential part of SEO, and Majestic is one of our standby tools to help out. Not just as a great extension for Chrome, this tool can give immense insights on where a website currently sits and identify opportunities to improve the backlink profile. For convenience and speed, this tool can be quite handy.
Managing page redirects can be tricky and time-intensive. And while management of them usually requires some level of effort and time, this is a great tool to utilize to bring any issues to your attention. For example, if visiting a particular page required one or more redirects to get there, this extension will list each redirect encountered.
Back in April, SEO professionals knew that a change was coming to Google’s algorithm, and was playfully referred to as “Mobilegeddon.”
Google issued a warning to website owners that if they didn’t make their sites mobile-friendly, their rankings in mobile organic searches were going to suffer. While this impact is still being examined, it’s just an overall no-brainer for website owners to make their sites mobile-friendly. For now, the easiest solution is to make the site responsive so that the pages will automatically resize depending on the device that is visiting the site. This extension allows you to test multiple screen resolutions without ever having to take out your own device. Although we still recommend manual visits to a site via a mobile device, this is a great tool to test mobile-friendliness.
If you’re ever wondering what specific font is being used on a page, this extension can tell you. Whether it’s checking if the correct font has been implemented or you find inspiration from other sites, just activate the extension and hover the mouse over the selection of text to find out more.
Although more of an extension for a designer, ColorZilla can still be useful. When creating new content or new pages, it’s always important to ensure that colors are consistent with respects to branding. If it doesn’t look right, it’s better to be safe than sorry and make sure the colors are correct.
Social media management tools come in all shapes and sizes. Buffer is definitely one of the top tools to consider, but it should be noted that other similar services have their own extensions available for Chrome with nearly identical functionality. When it comes to promotion and distribution of content, scheduling posts through tools like Buffer can certainly help. Not only can you share your own content, but any page that might be relevant or useful to followers can also be shared directly to your platforms by using this extension.
PRO TIP: If you’re always questioning the best hashtags to be using with your different platforms, the RiteTag extension can be integrated with Buffer to help you pick the right ones.
10. Note Anywhere
If you’re actively engaged in improving SEO and design, you’re more than likely visiting different pages multiple times in just a single day. While there are tons of extensions like Note Anywhere, we suggest trying out a couple to find one that works for you. This extension is easy to use to leave yourself notes when you’re visiting pages over and over. With timestamping, this extension can help you understand progress or simply jog your memory.
Don’t Shy Away from Experimenting
Are these extensions going to make you an SEO superstar and make you rank number 1 in Google for every keyword that you want?
But if you’re committed and willing to put in the work, these extensions can really help.