You have everything you need to get your business moving toward success, but then comes the tricky part: marketing. There are so many digital tools and terms, you might not know where to start selling your hard work to the biggest audience in the world, the internet. During these uncertain times, many marketers are reviewing how their efforts can be more effective. Check out the ways you can start aligning your digital marketing to your business’s goals below.
DOM DIY Vlogs: Actionable Insights to Improve Your Digital Marketing
Once you’ve established the messages you’d like to send to grow your business, you can start getting insight into how your audience is receiving them. With so many analytics and reports available for every facet of digital marketing, the numbers can get overwhelming. You have all the data you could ever want, but you might not know what to do with it.
Our DOM DIY Vlogs focus on simplifying different aspects of SEO, PPC advertising, analytics, and social media marketing in order to provide valuable takeaways you can immediately put into practice. Whether you have a whole team of marketers or it’s just you, watch our videos and learn about what you can do today to give you a competitive edge.
Why Site Speed Matters for SEO & Conversions
What happens when you click a link and it takes forever to load? How much time are you going to spend waiting? If you’re like most people, it’s not very long at all. Ever since the days of dial-up internet, the single most important technical aspect of any website is speed. Simply by improving load times, you can drastically increase conversions. Believe it or not, a fast website also helps with search engines (that’s SEO)!
In this video, we share site speed statistics and outline some helpful tools and resources you can implement right now to 1) improve user experience, 2) increase conversions, and 3) lower bounce rates.
Check out DOM’s YouTube Playlist for more.
TYPES OF KEYWORD RESEARCH
Most of us don’t know what we’re looking for when we use a search engine — we’re hoping the words we use will help the search engine find it for us! Those simple words we type into Google are called keywords. Every business has keywords associated with it, and you want people looking for those words to find you. Keywords connect us with the intent of our audience, allowing us to engage with them based on what they’re looking for.
You might know what words you’d use to find your business, but that doesn’t mean they’re the best keywords for your marketing. In this video, we outline three distinct ways to categorize your keywords when researching which will yield the best results for your business.
Go to our YouTube Playlist to get even more help.
How to Decide between LinkedIn vs Google Ads
Let’s say you’re a business and you’re trying to connect to other businesses. Google is an obvious choice for making those connections, and so is LinkedIn, the social network of choice for millions of people across every conceivable field. Both of these are resources that can be used to generate leads and help you meet and maybe even exceed your sales goals.
We break down the unique benefits of each platform and provide four simple questions to help you determine which one is best for your business.
Visit our YouTube Playlist for lots more.
Crisis Response Guide for Digital Marketing Activities
If there’s anything we’ve learned this year, it’s that a crisis does not email ahead of time to tell you it’s coming. You have to be ready for this one, the next one and all the crises you will never see coming.
The primary goal of your crisis management planning is to eliminate variables and get to the core of the issue. By removing questions, you can gain clarity and make sound decisions that are likely to provide the best results.
To aid in that process, we’ve put together the following infographic with five different scenarios you may be facing as part of creating a crisis response plan for your communications team. You’ll see tips as well as the digital marketing and advertising tactics that may make the most sense for your particular scenario.
THE CMO’S PPC SCORECARD CHEAT SHEET
PPC is another one of those marketing terms that you might see digital marketers throwing around. It stands for pay-per-click, which neatly describes the process while also encompassing a whole bunch of techniques and best practices for digital ads. Advertising and marketing are two different fields, so make sure you’re up on the difference. You can make all of the PPC ads in the world but if you’re not looking at who’s clicking on what and when you’re missing out on the very insights you need.
THE CHIEF MARKETING OFFICER’S CHEAT SHEET FOR UNDERSTANDING SEO PERFORMANCE
While paid ads are an important part of digital marketing, they’re not the whole story. Your business also has to be aware of how it appears in search engines. These types of leads are often called “organic” because they indicate someone who found you in an organic, natural way — by finding your web page, social media or other digital presence. While you can never know how many people look at a billboard, digital marketing allows you to know exactly who is searching for what, and how those future customers can find you!
Interpreting SEO stats and how they impact your business can be intimidating, but you just have to know what to look for. That’s why we came up with this cheat sheet to be your guide for understanding common SEO Performance metrics.
EVEN MORE INFORMATION
We have a lot more to offer than what you see above. Take a look at some other areas of our website. For instance, you can read about SEO strategy, PPC techniques and more at our blog, and for a quick and easy guide to every digital marketing term you’re likely to see, visit and bookmark our glossary.