Advertising

Advertising

Paid advertising is still an important way to promote your products and services, as well as build awareness and understanding of your brand’s value proposition. Getting the most out of your advertising dollar requires three important things – knowing exactly who you want to reach, having an engaging and creative message and placing it in just the right media at just the right time. We do all three of those very well.

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1

Campaign Strategy

At C-leveled, every advertising campaign starts with the development of the strategy based on an understanding of your business goals and marketing objectives. This strategy drives the development of the creative and guides the selection of marketing tactics and media placements across traditional and digital channels. The end goal and your ROI – the results – are at the core of the strategy and execution.

2

Creative Development

All creative at C-leveled is done by our in-house creative team, who work hand-in-hand with our strategy team to make your campaign come to life. From conceptualization to execution, we thoughtfully create advertising pieces that will represent your brand and get the desired results. From online advertising to out-of-home, radio, TV and print, our approach is to create campaigns that are engaging, on-target, relevant and clearly articulate the call-to-action.

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Media Planning & Buying

At C-leveled, we apply a strategic approach to media buying and planning across both digital and traditional media – and keep a pulse on what’s coming. We use analytics, media research and audience insights in our planning process, aligning media selection with the influence on the audience, best representation of the creative concept and delivery ROI above and beyond expectations. We have experience buying traditional media such as billboards, broadcast and print, as well as digital including paid search, paid social, online audio and video, mobile and retargeting.

What People Are Saying

Ian Brown testimonial for a Pittsburgh marketing firm

“Working with DOM is like working with colleagues who have our company’s best interest at heart. Our CMO introduced me to them eight years ago, and I have been using them for our digital marketing needs ever since. Their status as a trusted Google-partner is comforting, but we’re loyal to them because the quality of their services is unfailingly effective.”

- Ian Brown, Director of Marketing, Appify
Dan Bernoske testimonial for a Pittsburgh marketing firm

"DOM is a digital marketing firm that consistently delivers quality leads for me and my clients. Their account management team is responsive, they continuously provide insights, and they share innovative new approached to digital marketing. After many years in search of a go-to digital agency, I have found one in DOM. I strongly recommend and promote them to anyone."

- Dan Bernoske, Managing Director, Cortado Group
Shannon Javetz testimonial for a Pittsburgh marketing firm

"No matter what you’re trying to market, DOM will learn about the product so they can provide the best support. Their responsiveness to the adjustments we need helps us better interpret and improve our conversion numbers. They offer suggestions, but they don't come across like pushy sales pitches, which can often happen with other agencies."

- Shannon Javetz, Associate Director of Advertising, SCAD
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