Our Pittsburgh SEO Agency's Process for Producing Success
Successful SEO campaigns will always be the result of consistent execution and continuous analysis. An intelligently-crafted SEO strategy requires patience and a long-term commitment; you must accept the reality that it takes weeks or even months before you can expect serious results. When the work does eventually pay off, a comprehensive campaign led by a top Pittsburgh SEO company will do so in a big way.
Through a fully transparent process, we apply a multitude of refined SEO techniques and best practices to help brands drive revenue. Our team of SEO professionals audits your site and your overall digital brand presence to determine technical SEO issues, profitable keywords, and competitive analysis.
For SEO, there are no “hacks” or shortcuts. We have been managing SEO campaigns for over a decade. Our process reflects years of discovering what works and what doesn’t. We give you full visibility into how we produce results, and we always want to keep you involved at every step.
Discovery & Initial Research
Without knowing why customers choose your business over everyone else, any SEO efforts will fail to attract ideal prospects and buyers. In the initial stages, we do our homework to better understand your business, your industry, your target customers, and your competitors.
To give ourselves the best chance of fulfilling your goals and expectations, our team defines deliverables accordingly. No ambiguity—you’ll know what to expect from at us at the very beginning.
SEO Strategic Planning
We believe in total, transparent accountability. When we build and refine our strategic planning, we do so to keep ourselves accountable to you. Our method of developing SEO strategies is meant to do one thing: drive positive ROI.
No cookie cutters or templates here. Our strategies are created from the ground up, giving you a unique experience tailored specifically to your business goals and objectives.
We measure the success of all SEO strategies by ROI. We don’t singularly go after organic traffic volume or keyword rankings; instead, we devise a strategic plan that focuses on highly qualified leads or ecommerce sales. But our strategies are also built to be flexible enough to account for testing or strategic pivots to focus on activities with a higher value.
Technical SEO Health Checks
Once our team finalizes a strategy, we want to give your site the best chance of being seen by searchers. Part of that means making sure that certain technical aspects are optimized not only for visitors and customers but for search engines as well.
Addressing technical issues is always ongoing, and it is our duty to proactively look for ways we can improve your site. We’re adaptable enough to complete most of our objectives independently, but we also have extensive experience working in coordination with developers to guarantee correct implementation.
Our team analyzes your website design from a technical SEO perspective and creates a tactical plan to fix issues and warnings. Our team will review technical SEO issues on a recurring basis to ensure we are always having a positive impact on organic search performance. Some of the aspects we observe include:
- Indexing & Crawling Optimizations
- Page Speed Enhancements
- URL Restructuring & Architecture Management
- SEO for Videos and Images
- SEO Site Migration Preparation
- Backlink Profile Analysis
Profit-Driven Keyword Research
DOM’s SEO strategy aligns with a “quality over quantity” philosophy. Our keyword research is bound by success guided application. We seek keywords that steer your company towards increased profit. Our approach focuses only on keywords that appeal directly to the intent of your target audience at every level of the conversion funnel.
By performing keyword audits, we will determine where your competition is—and isn’t—making money and what can be realistically achieved. This allows us to build out SEO campaigns based on difficulty level.
Optimizing Existing & Creating Fresh Content
Modern SEO rankings rely heavily on how search engines perceive your website’s content. Google’s number one job is to consistently satisfy a searcher’s query with high-value, trustworthy content. If Google doesn’t think your content is useful or trustworthy, your website will have a hard time outranking your competitors.
The quality of your content profoundly influences organic search performance. Which is why our team approaches content in two ways:
- Your Content, But Better
In your industry, you’re probably the foremost expert on the issues that matter most to your ideal customers and buyers. As such, your site is likely a gold mine of great content. It’s our job to make it look even better.
Building off our foundation of keyword research, our team will identify as many opportunities as possible to optimize pages on your site. These opportunities include optimizing meta titles and descriptions, improving overall readability, adding helpful internal and external resources, and increasing topical relevance.
- Increasing Your Content Output
Even if your site’s current content is optimized from top to bottom, the journey doesn’t stop there. Creating new, fresh content on a recurring basis is crucial to assert your business’ authority and trustworthiness in the eyes of Google.
Our team will prepare a comprehensive content strategy to support the goals of a broader SEO campaign. We also have several writers on our team with years of experience in journalism and digital marketing to create winning content assets that are sure to resonate with visitors and search engines.
Link Building & Content Promotion
Link building is alive and well. The methods for building links may have changed over the years, but the purpose remains the same.
Search engines analyze the relevancy and number of sites that point back to yours. The more links from related websites, the more favorably Google views your brand. Content is important, but increasing backlinks from a diverse set of domains could be what sets your site apart from your competitors.
By auditing your site’s backlink profile, performing competitor backlink gap analysis, and devising targeted content marketing strategies, our team will launch scalable outreach campaigns to score new links from across the web.
We provide data and insights every week with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat our conclusions. We will always provide recommendations on how to right the ship.
Your dedicated account manager will discuss findings with you on regularly scheduled calls, weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.
More importantly, we don’t participate in SEO “fluff” reporting. If your ROI isn’t cutting it, we know you’ll cancel your services with us. We are motivated by the exact same metrics that motivate you.
Pittsburgh SEO Services From DOM
Growing Organic Traffic That Converts.
Through in-depth research about your customers and prospects, our team devises SEO strategies that produce positive ROI. With month-to-month arrangements, our approach combines proven tactics and best practices to generate the results you need.
Get More With Our Organic Search SEO Campaigns
Whether you’re fed up with all the “gurus” and their hollow promises or you simply need better results from SEO, our proven process and consistent execution can help.
Does Any of This Sound Familiar?
- There are tons of so-called “experts” out there. Who can I trust?
- Our sales team complains that organic search leads aren’t yielding the right targets.
- We’re writing a lot of content, so why isn’t our traffic growing?
- I don’t need more traffic. I need more sales and leads.
- Why are much smaller companies outranking ours?
- We don’t have the capacity or resources to increase our content production.
- Why is it so difficult to manage the SEO for all my business locations?
- Our traffic took a massive hit after a migration and we don’t know how to recover.
- Is my current SEO agency targeting the right keywords?
- SEO is largely a mystery to me. I wish I had someone who could explain it all in plain English.
- Is local SEO something I should be doing?
We’ve heard it all before; SEO can be an exhausting, confusing world. The good news—we solve these and other challenges for our clients on a daily basis.
While we are a provider of Pittsburgh SEO services, internet marketing of all kinds come naturally to us. We can help you utilize best web design practices for SEO during the initial building phase of a website, or help you optimize a current website to maximize placement on google searches and attract potential customers.
Depending on your SEO needs, there may be more specific solutions we have to help you grow confidently online.
- Want a clear path and smooth transition for your website as part of an acquisition, merger, or move? Check out our SEO migration services.
- Want to take advantage of the 47% of Internet users that start product searches on Amazon instead of Google? Check out our Amazon marketing services.
- Want to drive more downloads and awareness for your mobile app? Check out our App Store optimization services.