Google Analytics is a core component to an online marketing strategy for your website. If you have not yet installed Google Analytics (GA) on your… Read More
Adam RothDirector of Growth and Analysis
Sophisticated analysis of data is the foundation of success on the web. DOM’s Director of Growth and Analysis, Adam Roth, understands the inherent value of comprehensive analytics and data.
To some, abstract equations and complex calculations seem boring. For Adam, they’re mathematical rabbit holes that he thrives in exploring. That’s a great thing for the clients he services because, without competent, insightful analysis, SEO and PPC campaigns will struggle to produce revenue.
After receiving his Master of Science degree from the University of Pittsburgh’s Department of Biomedical Informatics, Adam became a full-time consultant for the U.S. Department of Veterans Affairs where he built an analytics platform still used by the department today. Adam’s program allows the Department of Veterans Affairs to interpret trends across three petabytes of patient data in real time.
Success on the web, at its core, depends on real-time data analysis. Adam discovers opportunities and strategies that others miss, propelling you ahead of the competition.
Adam is versed in 20+ programming languages; his ingenious computation analysis helps DOM succeed by circumventing predictable obstacles. He often supports e-commerce clients grappling with complex consumer funnels. Adam can streamline your funnel and ramp up your lead quality.
Adam helps DOM’s clients identify new trends in real-time. He creates programs that DOM’s account managers and strategists use to analyze and refine business tactics. Even if you’re not working directly with Adam, his analysis programs play a role in your success.
The web continues to get smarter. Artificial Intelligence programs are becoming a more pervasive part of marketing campaigns and consumer funnels.
Adam’s obsession with artificial intelligence doesn’t end with his professional life: he’s a big advocate of Google Maps. His coworkers even claim he uses it to find his way to DOM’s kitchen. (We’re pretty sure that’s not true.)
Posts By Adam Roth
Just a mere mention of GDPR can send company executives into a rabbit hole filled with anxiety. Make no mistake about it, GDPR is incredibly… Read More
Tracking form submissions in Google Analytics can be tricky. I’ve seen multiple guides out there, yet there still seems to be a lingering confusion regarding… Read More
A Google Tag Manager (GTM) container is a set of macros, rules, and tags within a GTM account. Containers can be exported from one account… Read More
Let’s begin by dispelling the myth that cross-domain tracking is difficult to set up: it isn’t. If all you want to do is get cross-domain… Read More
When your website is slow, page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the… Read More
Subdomains are a standard way to segment content on a website. From a developer’s perspective, subdomains are integral to utilizing multiple CMS platforms. For this… Read More
On March 26th Google announced via its Webmaster Central blog that they are officially beginning to roll-out their “mobile-first index.” This comes more than a… Read More