Adam Roth

Adam Roth, Director of Growth and Analysis Director of Growth and Analysis
Adam Roth, Director of Growth and Analysis

Sophisticated analysis of data is the foundation of success on the web. DOM’s Director of Growth and Analysis, Adam Roth, understands the inherent value of comprehensive analytics and data.

To some, abstract equations and complex calculations seem boring. For Adam, they’re mathematical rabbit holes that he thrives in exploring. That’s a great thing for the clients he services because, without competent, insightful analysis, SEO and PPC campaigns will struggle to produce revenue.

After receiving his Master of Science degree from the University of Pittsburgh’s Department of Biomedical Informatics, Adam became a full-time consultant for the U.S. Department of Veterans Affairs where he built an analytics platform still used by the department today. Adam’s program allows the Department of Veterans Affairs to interpret trends across three petabytes of patient data in real time.

Success on the web, at its core, depends on real-time data analysis. Adam discovers opportunities and strategies that others miss, propelling you ahead of the competition.

Adam is versed in 20+ programming languages; his ingenious computation analysis helps DOM succeed by circumventing predictable obstacles. He often supports e-commerce clients grappling with complex consumer funnels. Adam can streamline your funnel and ramp up your lead quality.

Adam helps DOM’s clients identify new trends in real-time. He creates programs that DOM’s account managers and strategists use to analyze and refine business tactics. Even if you’re not working directly with Adam, his analysis programs play a role in your success.

The web continues to get smarter. Artificial Intelligence programs are becoming a more pervasive part of marketing campaigns and consumer funnels.

Adam’s obsession with artificial intelligence doesn’t end with his professional life: he’s a big advocate of Google Maps. His coworkers even claim he uses it to find his way to DOM’s kitchen. (We’re pretty sure that’s not true.)

Posts By Adam Roth

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

Internal Links: How Much Do They Affect SEO In 2020?

Internal links are and (very likely) always will be highly important to your website’s rankings in Google. In this article I’ll give insight on why… Read More

Track Data Studio Report Engagement with Google Analytics

Adam Roth | September 6, 2019 |  ,

How to Implement Tracking and Interpret Data for Actionable Insights Yes, you can use Google Analytics to track your client’s interaction with your Data Studio… Read More

WordPress: Google Analytics Installation Made Easy

Google Analytics is a core component to an online marketing strategy for your website. If you have not yet installed Google Analytics (GA) on your… Read More

General Data Protection Regulation Recommendations

Just a mere mention of GDPR can send company executives into a rabbit hole filled with anxiety. Make no mistake about it, GDPR is incredibly… Read More

Track ANY Form in Google Analytics in Under 5 Minutes

Tracking form submissions in Google Analytics can be tricky. I’ve seen multiple guides out there, yet there still seems to be a lingering confusion regarding… Read More

The Best Google Tag Manager Recipes (Download For Free)

Adam Roth | April 8, 2019 |  ,

A Google Tag Manager (GTM) container is a set of macros, rules, and tags within a GTM account. Containers can be exported from one account… Read More

Data Studio Report Templates > Free Downloads

Adam Roth | March 8, 2019 |  ,

C-Level executives yearn for continuous data and analytics. And they should because intelligent analysis certainly drives online marketing successes and failures. But the more we… Read More

Set Up Cross Domain Tracking With Google Tag Manager (in 7 Easy Steps)

Let’s begin by dispelling the myth that cross-domain tracking is difficult to set up: it isn’t. If all you want to do is get cross-domain… Read More

How To Tell If Your Website Load Times Are Hurting Your Business

When your website loading speed is slow, your page load times can affect every metric that matters to you. Gone are the days of dial-up… Read More

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