Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become,… Read More
Carl ZappaDigital Advertising Account Manager
Carl has done everything digital – from the Director of Digital Marketing at a local University to Digital Communication Strategist and Video Producer. Pittsburgh has thriving tech, education, and corporate sectors, and Carl has worked in all of them. Not only that, but he has the education, too — a BA and MBA from Point Park University. These have helped Carl become an expert communicator, making sure the client and the ad team are always operating at peak efficiency.
Carl enjoys being a problem-solver for clients and colleagues alike. He takes a thoughtful approach to all projects and has keen insight into the execution of digital strategy. He brings a multitude of advertising and video experience to the team. Carl is always looking for opportunities to grow his digital playbook and, in turn, apply those concepts to his clients’ portfolios.
At DOM, Carl enables client success on the Pay Per Click team through his advertising work in Google, Microsoft, LinkedIn, and on social platforms. Carl smooths out the waters in the rough, sometimes rocky seas of digital strategy, managing entire campaigns and creating opportunities where there weren’t any before. Carl gives you the big picture, but he can also zoom in and tell you all about the day-to-day. He’s a one-stop-shop for all things digital marketing, with valuable insight and irreplaceable instincts.
As if that wasn’t enough, you might also catch Carl out on the soccer pitch, as the Assistant Coach of the men’s team at Carlow University. He has served in that role since the inaugural season in 2016. Go Celtics!