“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”—Jack Welch, former CEO of General Electric Business-to-business marketing… Read More
Chris LorenContent Specialist
Great content is a driving force behind effective SEO. Just ask Chris, one of our content specialists and a writer who lives and breathes keyword optimization.
With a professional background involving both technical and creative writing, Chris is able to bring whichever style is most suitable when writing content for our clients’ specific needs. A firm believer in putting strategy first, he feels that thorough research on a topic is just as important as the actual content that comes out of it.
Being a writer, we asked Chris to create his own bio. Unfortunately, what he turned in was almost entirely unusable and just altogether too much. For example, here’s an excerpt from page 72:
“After the destruction of the Ko-dan empire’s capital ship, I said goodbye to my fellow starfighter pilots and returned home to finish earning my Bachelor of Arts degree in professional writing from La Roche College. However, as I brought my ship down for a landing in my parents’ yard, I noticed the lights were off throughout the entire neighborhood. The magical senses that I’d honed while battling the necromancer of K’rath Tower (see Chapter 3) were screaming a warning in my head. Something wasn’t right.”
Chris’ favorite things to do when he’s not at his desk involve playing guitar with his metal band and hanging out with his five cats and his fiance. Chris believes himself to be a Drag Race aficionado and can recite the entire script from the movie Big Trouble in Little China.
Posts By Chris Loren
Google Ads is one of the most effective methods of paid online advertising. Period. But let’s back up. What is Google Ads? Well, when anybody… Read More
Before getting any deeper into this article, it’s important to establish some branding vocabulary here. Bing Ads, associated with the Bing search engine, officially became… Read More
Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More
Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More
Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. You want people to download a demo of your software,… Read More