Cory Hedgepeth

Senior Digital Marketing Strategist

Posts By Cory Hedgepeth - Page 2

Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)

The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends… Read More

Google Acquires Analytics SaaS Company Looker for $2.6 Billion

Cory Hedgepeth | June 10, 2019 |

Google announced it’s intent to acquire startup analytics company, Looker. Looker previously raised over $280 million in funding. Google is paying a massive $2.6 billion… Read More

DOJ May Investigate Google for Antitrust Violations, Alphabet Shares Tank

Cory Hedgepeth | June 3, 2019 |

The Department of Justice is preparing to launch an antitrust investigation into Alphabet inc., Google. The news was first reported by the Wall Street Journal… Read More

Google’s ‘June 2019 Core Update’ Just Started (Here’s What We Know So Far)

Google is updating it’s search engine algorithm this morning, according to an announcement per the company. Monday’s Google algorithm update will serve as a core… Read More

Sentence Casing vs. Title Casing: Which Is Better?

Cory Hedgepeth | May 29, 2019 |

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email… Read More

Google Begins Displaying Podcast Results in Search Results Pages

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More

How Google Analytics Empowers Content Marketing Strategy

Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Cory Hedgepeth | April 30, 2019 |  , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

Cory Hedgepeth | April 23, 2019 |  , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

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