Cory Hedgepeth

Senior Digital Marketing Strategist

Posts By Cory Hedgepeth - Page 3

Australian AO Says SEO ‘Horror Stories’ by ‘Dodgy Practitioners’ Need Regulation

Cory Hedgepeth | April 9, 2019 |

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

Ahrefs Announces Search Engine That Pays Publishers, Targets Google Market Share

Cory Hedgepeth | March 29, 2019 |

Ahrefs, one of the most popular SEO tools, stunned the SEO community when it announced plans to create a search engine. (In its current incarnation,… Read More

The Amazon Mobile Video Ads Dilemma Everyone’s Missing

Amazon marketing executives realize one truth. They’ve entered complicated times. The company’s advertising revenue doubles on an annual basis. Last January, the company reported a… Read More

This Is Why Your Direct Traffic in Google Analytics Is so High

Cory Hedgepeth | March 21, 2019 |  , ,

What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More

Bounce Rate In Google Analytics (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Email Marketing Strategies And Concepts: A Comprehensive Guide

Cory Hedgepeth | February 25, 2019 |

Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting relationships between your company and subscribers. So how does it all work?

DuckDuckGo Explodes With 1 Billion Monthly Searches (Um, Is This Really Happening?)

DuckDuckGo’s 1 billion monthly searches announcement carries more weight than just that of tech grandstanding; it brings about discussions of market share in a market where such conversations are often disregarded as heresy by tech pundits.

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

Major Cosmetic Procedure Review Site Slashes Staff By 14% Following Google Medic Update

A major cosmetic procedure review brand is trimming its staff by 14% after what the CEO called an “unfavorable” Google algorithm update last year. The… Read More

Why Google CFO’s ‘Data Is Like Sunshine’ Comment Is Good For Marketers

Google wants to change the way we think about data. To prompt change, the company’s chief financial officer, Ruth Porat, downplayed rhetoric claiming that “data… Read More

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