Mike Criswell

Digital Advertising Strategist

Since joining DOM in 2016, Mike advanced to the role of Digital Advertising Strategist, due to his knowledge of PPC tactics and ability to build effective strategies for his clients. Mike is responsible for the creation, optimization, and management of digital ad campaigns across multiple search engine and social media advertising platforms.

Mike works with the PPC team to maximize client results through experimentation and his growing knowledge of conversion rate optimization. Mike has helped clients grow their businesses across multiple industries, including SaaS, industrial, and e-commerce retail.

Prior to his time with DOM, Mike received his B.S. in Psychology and Communications from West Virginia University. An Ohio Valley native, Mike now works alongside his fellow teammates in DOM’s Pittsburgh office. When he’s not obsessing about the Penguins, Mike can be found spending his free time skiing, playing video games, or relaxing with his cats Huey and Rosa.

Certifications

  • Google Ads Search
  • Google Ads Shopping
  • Google Ads Mobile
  • Google Ads Display
  • Google Ads Video
  • Bing Ads Accredited Professional
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