Mike Criswell

Senior Digital Advertising Strategist

The digital advertising space can feel like an overwhelming whirlwind of complex puzzles. Fortunately for DOM’s clients, this is precisely the type of fast-paced environment where Mike Criswell thrives.

In his role as a Sr. Digital Advertising Strategist, Mike builds scalable PPC campaigns that drive revenue. He understands that the bottom line is profitability; therefore, he focuses on creative and optimization tactics to keep his clients in the black.

As any digital advertiser understands, if you execute poorly or fail to test campaign strategies properly, ad spend can spiral out of control. Mike shines at optimizing the factors that yield return on investment.

Putting it simply, he can save your company time and money, while meeting your profitability targets in a streamlined fashion.

Mike uses his B.S. in Psychology and Communications from West Virginia University to help large-scale companies move products. The key to digital advertising is profitability; Mike’s incredible ability to interpret data and understand human behavior gives him an edge in the field.

He focuses on the long-term picture, helping DOM’s clients grow to their fullest potential. That’s one of the primary reasons our clients love working with Mike.

Mike holds several certifications with Google and Bing. Around the office, his coworkers praise his desire to keep up with the latest digital advertising trends.

In his spare time, Mike is an avid skier and faithful Penguins fan. He works out of our Pittsburgh location serving clients worldwide.


  • Google Ads Search
  • Google Ads Shopping
  • Google Ads Mobile
  • Google Ads Display
  • Google Ads Video
  • Google Analytics
  • Bing Ads Accredited Professional

Posts By Mike Criswell

Beginner’s Guide to CRO (Updated May 2020)

Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your… Read More

The Complete Beginner’s Guide to Quora Advertising

Mike Criswell | October 9, 2018 |  , ,

Quora is slowly becoming a serious marketing tool for many business looking to reach their target audiences with digital ads. When thinking about digital advertising,… Read More

Google Chrome Ad Blocker Coming Soon

WHAT!?! Google is Blocking Ads?! In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves… Read More

5 Essential Tips for Effective Ad Copy

So you’ve created the perfect campaign, researched your target audience, and are ready to begin your Google Ads crusade. While targeting the right audiences and… Read More

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