Nikki Powley

Nikki Powley Director of Operations
Nikki Powley

Posts By Nikki Powley - Page 2

LinkedIn Conversion Tracking

LinkedIn has conversion tracking! If you’re anything like me, you discovered this fact while working in LinkedIn Campaign Manager and immediately announced it to the… Read More

The Benefits of Using Expanded Text Ads in Google AdWords

We have already talked a lot about expanded text ads. New AdWords Features: Your Next Steps. 7 Top Tips To Craft Compelling Expanded Text Ad… Read More

Google Comes to Louisville Highlights

Nikki Powley | August 10, 2016 |  ,

Pop Quiz! Websites lose 96% of all visitors. What digital marketing tactic can help bring them back? Social Media Display Retargeting What percentage of in-store… Read More

Stand Out From The Crowd: Your Guide to Google Maps Promoted Pins

Welcome! I’m glad you’ve stopped by to learn about a new Google AdWords feature—Promoted Pins. It was officially announced in May, and we broke the… Read More

Google & DOM Head to Louisville

Louisville, KY—here we come! Direct Online Marketing is bringing Google to you for a half-day, can’t-miss digital marketing seminar on Tuesday, July 26th. If you’re… Read More

New AdWords Features: Your Next Steps

Google just announced that major changes are coming soon to an AdWords interface near you. It’s great to hear about new features and a shiny… Read More

Good-Bye, Right Rail Ads

Nikki Powley | February 22, 2016 |  , ,

Major changes have started rolling out across Google SERPs. AdWords text ad space will now be limited to the top and bottom on all pages.… Read More

Online Marketing Quick Wins

Hello, fellow marketers and Direct Online Marketing fans! Let’s start with a few often-overlooked facts about marketers. We like to share ideas, learnings, and best… Read More

Online Marketing Tales from the Crypt: PPC Horror Stories

Halloween is the time of year to celebrate things that go bump in the night. So, I’m going to share some of the pay-per-click (PPC)… Read More

How To PPC Target Prospects in Frederick, MD and Beyond

You want your business to be prominent online. We know that pay-per-click (PPC) advertising can help. There are a host of benefits that come along… Read More

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