Stephen HoopsContent Marketing Specialist
In digital advertising, if the copy is effective and powerful, the ad is more likely to get clicks. In SEO, the Google algorithm rewards informative, well-written, unique content. In other words, effective writing is the centerpiece of digital marketing.
As a Content Marketing Specialist, Stephen Hoops understands that copy makes or breaks digital marketing campaigns.
A graduate from West Virginia University’s Reed College of Media, Stephen embraces traditional journalistic and copy standards while simultaneously forging a path into the digital marketing frontier. Over the past few years, he’s absorbed and mastered the mechanics of online ad copy.
Today, web surfers digest copy in ways that tend to break with established expectations. Stephen recognizes these trends and tailors content to suit today’s tastes, while still communicating clearly to a particular audience about a particular product.
Case in point, Stephen is frequently called upon to help DOM clients conceive new, revenue-driven copy for their sites. His keen grasp of technical SEO means that all the copy he produces also complies with SEO best practices.
Stephen helps manage several of DOM’s longtime SEO clients. He has no shortage of innovative ideas to help clients generate more sales and leads.
Stephen’s content marketing insights have been published on SEMrush, Business.com, and Search Engine People. His blogging prowess is also exhibited on DOM’s blog.
When not creating gripping copy for clients, Stephen enjoys discussing motorcycles, playing the drums, and cooking for his wife.
Speaking & Training Engagements
- How to Use Social Media to Advance Your Career, Wheeling CFVO – 2017
- Internet Copy Writing for SEO, Training for a Top 500 Ecommerce Client – 2016
- The Importance of SEO as Part of Your Marketing Mix, WVU IMC’c Annual Conference Integrate – 2016
- Search Engine People
- The 11th Second