Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More
Stephen HoopsContent Marketing Specialist
In digital advertising, if the copy is effective and powerful, the ad is more likely to get clicks. In SEO, the Google algorithm rewards informative, well-written, unique content. In other words, effective writing is the centerpiece of digital marketing.
As a Content Marketing Specialist, Stephen Hoops understands that copy makes or breaks digital marketing campaigns.
A graduate from West Virginia University’s Reed College of Media, Stephen embraces traditional journalistic and copy standards while simultaneously forging a path into the digital marketing frontier. Over the past few years, he’s absorbed and mastered the mechanics of online ad copy.
Today, web surfers digest copy in ways that tend to break with established expectations. Stephen recognizes these trends and tailors content to suit today’s tastes, while still communicating clearly to a particular audience about a particular product.
Case in point, Stephen is frequently called upon to help DOM clients conceive new, revenue-driven copy for their sites. His keen grasp of technical SEO means that all the copy he produces also complies with SEO best practices.
Stephen helps manage several of DOM’s longtime SEO clients. He has no shortage of innovative ideas to help clients generate more sales and leads.
Stephen’s content marketing insights have been published on SEMrush, Business.com, and Search Engine People. His blogging prowess is also exhibited on DOM’s blog.
When not creating gripping copy for clients, Stephen enjoys discussing motorcycles, playing the drums, and cooking for his wife.
Speaking & Training Engagements
- How to Use Social Media to Advance Your Career, Wheeling CFVO – 2017
- Internet Copy Writing for SEO, Training for a Top 500 Ecommerce Client – 2016
- The Importance of SEO as Part of Your Marketing Mix, WVU IMC’c Annual Conference Integrate – 2016
- Search Engine People
- The 11th Second
Posts By Stephen Hoops
SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.
2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More
When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More
Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO)… Read More
In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More
With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More