Stephen Hoops

Stephen Hoops Content Marketing Specialist
Stephen Hoops

In digital advertising, if the copy is effective and powerful, the ad is more likely to get clicks. In SEO, the Google algorithm rewards informative, well-written, unique content. In other words, effective writing is the centerpiece of digital marketing.

As a Content Marketing Specialist, Stephen Hoops understands that copy makes or breaks digital marketing campaigns.

A graduate from West Virginia University’s Reed College of Media, Stephen embraces traditional journalistic and copy standards while simultaneously forging a path into the digital marketing frontier. Over the past few years, he’s absorbed and mastered the mechanics of online ad copy.

Today, web surfers digest copy in ways that tend to break with established expectations. Stephen recognizes these trends and tailors content to suit today’s tastes, while still communicating clearly to a particular audience about a particular product.   

Case in point, Stephen is frequently called upon to help DOM clients conceive new, revenue-driven copy for their sites. His keen grasp of technical SEO means that all the copy he produces also complies with SEO best practices.

Stephen helps manage several of DOM’s longtime SEO clients. He has no shortage of innovative ideas to help clients generate more sales and leads.

Stephen’s content marketing insights have been published on SEMrush, Business.com, and Search Engine People. His blogging prowess is also exhibited on DOM’s blog.

When not creating gripping copy for clients, Stephen enjoys discussing motorcycles, playing the drums, and cooking for his wife.

Speaking & Training Engagements

  • How to Use Social Media to Advance Your Career, Wheeling CFVO – 2017
  • Internet Copy Writing for SEO, Training for a Top 500 Ecommerce Client – 2016
  • The Importance of SEO as Part of Your Marketing Mix, WVU IMC’c Annual Conference Integrate – 2016

Publications

  • SEMrush
  • Business.com
  • Search Engine People
  • The 11th Second

Posts By Stephen Hoops

Google Marketing Live: Top 5 Sessions You Need to Attend in 2019

Stephen Hoops | May 14, 2019 |  , , ,

Google is set to kick-off this year’s Google Marketing Live event where it will announce the release of new products and changes coming to the… Read More

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

SEO vs. PPC: A Look at Why They Work Better Together

Stephen Hoops | January 24, 2019 |

SEO or PPC? Which is the better marketing approach for businesses? Instead of dividing the two, here’s why you should be uniting them.

Our Top 10 Most Popular Digital Marketing Posts of 2018

2019 is finally here, and we can barely contain our excitement. At the beginning of a new year, now is the time to take a… Read More

How to Get Products to Show up at the Top of Google Search

When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More

Your Competitor Is Crushing You on Google – Here’s How to Fight Back.

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO)… Read More

Image SEO: Does Alt Text Still Matter in 2019?

Stephen Hoops | August 21, 2018 |  

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

The Beginner’s Influencer Marketing Guide

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly… Read More

Facebook Pages vs. Facebook Groups: A Guide For Businesses

In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More

How to Protect Your Brand & Save Money on Google’s Display Network

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

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