If you own a business, you’ve probably heard the word “rebrand” once or twice. You may have seen other companies or competitors go through the rebranding process, or you may have even been told that your business needs to rebrand. But without a solid understanding of exactly what “rebranding” means or what it fully entails, […]
Read More… from Rebranding Guide: How to Navigate the Rebranding Process
With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this […]
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing strategy that acquires leads and data. But deploying such an enterprise-level strategy with the intention of improving lead generation strategy requires an arduous, concentrated effort that can feel herculean if you don’t understand the complexities. When a CMO understands that […]
The dictionary lists News Year’s Eve somewhere in between underwhelming and overstated. Never in the history of the night out has one evening promised so much yet delivered so little (to paraphrase Sir Winston Churchill). New Year’s Eve revelers fall into two categories: creatures of habit who do the same thing every year and creatures […]
This is probably the most exciting time in the world of advertising. The landscape of business advertising has changed dramatically over the years, and digital advertising has taken the lead in accessibility, impact, and ROI over more traditional methods, like television, print publications, or radio. In the business world, you know you have to stay at the […]
Read More… from Advertising Guide: How to Build & Implement an Effective Advertising Strategy
When you create a landing page for a specific product or service of your brand, you only have a few seconds to make a good impression—just as you do on […]
Read More… from The Must-Have Elements of an Effective Landing Page
Social media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms […]
Read More… from How Does Instagram Advertising Differ from Other Platforms?
When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two […]
Read More… from How Do Retargeting Ads Work and Are They Effective?
You only have to pull out your smartphone and do a quick search on “the printing press” to get an idea (in seconds) of how much and how far technology has […]