Tag: analytics

How to Be a Data-Driven Decision Maker (Updated September 2020)

September 1, 2020 |   , ,

Imagine for a second you’re manning an oil well. You most likely have little in common with someone managing oil drilling production. But for the… Read More

Understanding Assisted Conversions: Your Silent Helper in Digital Marketing

July 15, 2020 |   , , , ,

Understanding assisted conversions in Google Analytics can help you focus your digital marketing efforts. Assisted conversions are the silent supporters that push others into the… Read More

Bounce Rate In Google Analytics (Everything You Should Know) [Updated 2020]

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!

Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually. Pie charts show you how large a slice each campaign… Read More

What is Google Analytics 360 and What Can the Data Do For You?

June 26, 2020 |   , , ,

Google does not stand still for very long. Just when you think you have a handle on everything you can get from the Alphabet-owned search… Read More

How to Track Blog Posts by Author in Google Analytics

I won’t bother going into why you need to be blogging in 2019. Any good digital marketer can tell you that. If you’ve seen success… Read More

How Google Determines The Difference Between Sessions And Clicks

Understanding the difference between clicks and sessions is one of the more common challenges marketing professionals face when they analyze data from their Google campaigns.… Read More

Track Data Studio Report Engagement with Google Analytics

September 6, 2019 |   ,

How to Implement Tracking and Interpret Data for Actionable Insights Yes, you can use Google Analytics to track your client’s interaction with your Data Studio… Read More

Data Studio Report Templates > Free Downloads

March 8, 2019 |   ,

C-Level executives yearn for continuous data and analytics. And they should because intelligent analysis certainly drives online marketing successes and failures. But the more we… Read More

Are Online Banners Considered Paid Search?

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and… Read More

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