Tag: analytics
Google Analytics 4 vs Universal Analytics
You might have noticed a lot of talk around the web community about the benefits…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)
Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…
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A/B Testing: Digital Marketing Gets Testy
Digital marketing lives and dies by metrics. If something’s not working, it needs to be…
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How to Track Blog Posts by Author in Google Analytics (Updated November 2020)
Editor's Note: Looking for information on how to track blog post performance in Google Analytics?…
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Why LinkedIn Is Messing Up Your Analytics Traffic Data (and How to Fix It) [Updated 2020]
Editor's Note: Looking for information on why LinkedIn may be messing up your traffic data…
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How to Be a Data-Driven Decision Maker (Updated September 2020)
Imagine for a second you’re manning an oil well. You most likely have little in…
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Understanding Assisted Conversions: Your Silent Helper in Digital Marketing
Editor's Note: Looking for information on why you should be using assisted conversions in Google…
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Hungry for Better PPC Performance Analysis? It’s as Easy as Pie…Charts!
Analyzing your PPC campaigns with pie charts reveals actionable insights. And it does so visually.…
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How Google Determines The Difference Between Sessions And Clicks
Editor's Note: Looking for information on how to understand the difference between sessions and clicks…
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Are Online Banners Considered Paid Search?
Just a quick update today from the From the Analytics Files, where someone asked, "Are…
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