What is Historical Optimization, and Why Should I Do It?
Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more… Read More
Tag: blogs
New Year’s Resolutions: Digital Marketing Edition (Updated For 2021)
Wow, 2020 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time… Read More
How to Track Blog Posts by Author in Google Analytics (Updated November 2020)
I won’t bother going into why you need to be blogging in 2020. Any good digital marketer can tell you that. If you’ve seen success… Read More
The Definitive Guide to Gated Content
Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer… Read More
How Google Analytics Empowers Content Marketing Strategy (Updated August 2020)
Why do you think we’re writing this article? Your wheels are turning. What a confusing lead question. Maybe you feel that we’re writing this because… Read More
Google Medic: How to SEO Proof Your Site in the Trust Authority Era
In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the “medic update,” substantially… Read More
Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)
Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as… Read More
Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive
Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More
Blogs become more main stream, but not Mainstream
One of the great things about blogs is that there appears to be as many different interpretations and definitions as to what they are as… Read More
Accidental Link Building Through Blogging
At last week’s Next Generation Marketing Conference (which was a second cousin twice removed from exceptional – get yourself to Martinsburg June 12th) I heard… Read More
