What is Historical Optimization, and Why Should I Do It?

What is historical optimization, and why should I do it

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more organic traffic to your site. Some might even say it’s magic because of the fast, notable results it brings. Well, if historical optimization is magic, then we are the magicians. […]

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What Are the Best WordPress Plugins for SEO? (Updated 2022)

Best WordPress Plugins For SEO - The Top 11 (Updated For 2022)

Ah, WordPress. We love it. You love it. Everybody loves it. In fact, almost a third of all websites out there are using it. And we’re pretty sure every one of those sites that make up 33.3% of the Internet are using at least one of the following WordPress plugins for SEO to improve their […]

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New Year’s Resolutions: Digital Marketing Edition (Updated For 2022)

New Year's Resolution Advertising And Marketing Campaign Ideas

Wow, 2021 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started, the talented team at DOM has put together our favorites for digital marketing. Below, we’ve compiled 14 resolutions from […]

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What is the Best Website Builder for SEO?

website builder seo

So, you’ve decided to build your own website. We’ll assume that you at least have some idea what you’ll be getting into with a project like this, and hopefully, you know at least a little HTML (it’s not required, but it’ll help). We’ll skip the usual warnings and cautionary tales that go along with a […]

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Does Duplicate Content Affect SEO?

does duplicate content affect seo

The short answer is yes, duplicate content does affect SEO. You probably already knew that, because that feels like a leading question, almost as if you already know how we’re going to answer. Well, if you’re so smart, you write the blog!  Alright, that was out of line. Sorry.  There’s a method to the madness, […]

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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

Sentence Casing vs. Title Casing - Which Is Better For Marketing?

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether it be for social media headlines, ad copy, or email newsletter subject lines, title casing vs. sentence casing is a highly charged debate. Our data-overload marketing ecosystem lends itself to over-analysis at the highest of levels. As we battle an […]

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How Can I Use Modular Content in My Digital Marketing?

How Can I Use Modular Content in My Digital Marketing?

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and channels (with just minor tweaks to fit the venue) is an excellent way to reach various audiences. It’s also a great way to make your content work harder for you, […]

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How to Track Blog Posts by Author in Google Analytics (Updated November 2020)

Author Analytics: How To Track Blog Posts By Author In Google Analytics

Editor’s Note: Looking for information on how to track blog post performance in Google Analytics? Are you still using the traditional version of the platform – Universal Analytics? You are at risk of losing any of your historical performance data in 2023 if you don’t set up and properly configure Google Analytics 4. Learn how […]

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The Definitive Guide to Gated Content

definite guide to gated content DOM Blog

Gated content, like a long-form video or an ebook, is material so good and so valuable that people will fill out a form and volunteer their contact information for it. They don’t just want a blog post or an infographic—they want something with meat on its bones. Wait, I know what you’re going to say: […]

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