Beginner’s Guide to CRO (Updated May 2020)

the beginners guide to cro

Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your website that’s significant to your business. These are often called key performance indicators (KPIs). Conversion is just another way of saying “a sale,” if you’re selling something, or a consultation […]

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Sample Bias: Personal and PPC Pitfalls

sample bias: personal and ppc pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can finally print those photos of […]

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