Tag: contextual advertising

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

Why Remnant Banner Advertising? Because of Free Brand Exposure

In a  massive understatement, I can be pretty hard-headed.  Sometimes I need to get smacked in the head hard a few times to get the… Read More

Are Online Banners Considered Paid Search?

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and… Read More

Lightning Fast: Reason #68 Why We Love PPC

Yesterday we received a pretty fun call from one of our clients who is the market leader in their field.  Not involving an uncommon situation,… Read More

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