Tag: digital marketing

How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation

Executives at global corporations understand that increasing your ROI relies on a digital marketing strategy that acquires leads and data. But such enterprise-level lead generation… Read More

These Landing Page Optimization Tips Dramatically Boost Conversions

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More

Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)

The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends… Read More

PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program

The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh, Pa., May 16, 2019 – Direct Online Marketing, a leading… Read More

Google Begins Displaying Podcast Results in Search Results Pages

May 14, 2019 |   , ,

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More

How Google Analytics Empowers Content Marketing Strategy

Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

April 30, 2019 |   , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

6 Simple Tricks to Mastering Gmail Ad Targeting

A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

April 23, 2019 |   , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

20 Actionable Digital Marketing Ideas for Promoting Training Courses

You may have heard the old adage, “Those that can’t do, teach.” Well, try telling that to companies that work every day in the training… Read More

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