Tag: digital marketing

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

April 23, 2019 |   , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

20 Actionable Digital Marketing Ideas for Promoting Training Courses

You may have heard the old adage, “Those that can’t do, teach.” Well, try telling that to companies that work every day in the training… Read More

5 Shockingly Effective Ways to Approach Amazon Keyword Research

This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they… Read More

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

Google Medic: How to SEO Proof Your Site in the Trust Authority Era

January 14, 2019 |   , ,

In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the “medic update,” substantially… Read More

New Year’s Resolutions: Digital Marketing Edition

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

November 21, 2018 |   , , , ,

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More

How to Tell if Your Website Load Times Are Hurting Your Business

November 16, 2018 |   , ,

When your website is slow, page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the… Read More

How to Get Products to Show up at the Top of Google Search

October 31, 2018 |   , , ,

When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More

Making Sense of PPC Metrics – A Guide for CMO’s

June 6, 2018 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

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