These Landing Page Optimization Tips Dramatically Boost Conversions
Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More
Tag: digital marketing
Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)
The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends… Read More
PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program
The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh, Pa., May 16, 2019 – Direct Online Marketing, a leading… Read More
Google Begins Displaying Podcast Results in Search Results Pages
Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More
How Google Analytics Empowers Content Marketing Strategy
Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More
Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)
Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More
6 Simple Tricks to Mastering Gmail Ad Targeting
A few years after their launch, Gmail ads have proven to be a substantial addition to Google’s lineup of ad products. This is good to… Read More
Bing Expands Verizon Media Relationship (And That’s Great for Marketers)
Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More
20 Actionable Digital Marketing Ideas for Promoting Training Courses
You may have heard the old adage, “Those that can’t do, teach.” Well, try telling that to companies that work every day in the training… Read More
5 Shockingly Effective Ways to Approach Amazon Keyword Research
This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they… Read More