Tag: digital marketing

How to Adjust Your Digital Marketing Efforts in Times of Crisis

Update: A recording of the webinar will be made available beginning April 1.  We’ll update this post when live. Journalism 101: Never bury the lede.… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2020)

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

20 Essential Questions To Ask When Hiring a Digital Marketing Agency

December 9, 2019 |   ,

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Businesses that hesitate to adopt modern digital strategies will eventually… Read More

How To Build a Digital Advertising Strategy for Enterprise-Level Lead Generation

Executives at global corporations understand that increasing your ROI relies on a digital marketing strategy that acquires leads and data. But such enterprise-level lead generation… Read More

These Landing Page Optimization Tips Dramatically Boost Conversions

Landing page optimization drives ROI like few other website strategies do. When you properly optimize your landing page, you capture the most revenue benefit from… Read More

Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)

The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends… Read More

PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program

The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh, Pa., May 16, 2019 – Direct Online Marketing, a leading… Read More

Google Begins Displaying Podcast Results in Search Results Pages

May 14, 2019 |   , ,

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google… Read More

How Google Analytics Empowers Content Marketing Strategy

Why do you think I’m writing this article? I’m sure your wheels are turning. What a confusing lead question. Maybe you feel that I’m writing… Read More

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

April 30, 2019 |   , ,

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus; part of that restructuring is changing its name. Bing Ads… Read More

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