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Tag: digital marketing
Google Medic: How to SEO Proof Your Site in the Trust Authority Era
In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the “medic update,” substantially… Read More
New Year’s Resolutions: Digital Marketing Edition
That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More
Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive
Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More
How to Tell if Your Website Load Times Are Hurting Your Business
When your website is slow, page load times can affect every metric that matters to you. Gone are the days of dial-up Internet when the… Read More
How to Get Products to Show up at the Top of Google Search
When it comes to selling your products online, few digital channels can match the prowess of e-commerce search engine marketing (SEM). E-commerce has changed the… Read More
Making Sense of PPC Metrics – A Guide for CMO’s
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More
8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings
Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More
The Complete Beginner’s Guide To SEO Website Migrations
As businesses grow, technology advances and user behaviors shift, website owners and marketers alike will eventually experience the challenges that come with an SEO website… Read More
What The Latest Snapchat Feature Means For Users And Brands
Just when you thought Snapchat was going to start fading into the background thanks to Instagram stealing their idea for Stories, the social app had… Read More