Tag: digital marketing

How to Optimize for Voice Search

October 18, 2021 |   , , ,

You should optimize for voice search no matter how you personally feel about giant corporations listening to you. They’re listening to all of us, and… Read More

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. Unless it’s an infographic, in which case it says what it says, probably a… Read More

Event SEO in These Uncertain Times — and Beyond!

September 23, 2021 |   , , ,

Just when we thought things were going back to normal, the delta variant popped over for some tea and forced us all back to our… Read More

Google Responsive Search Ads and Why They Matter More Than Ever

September 2, 2021 |   , ,

Google has announced that as of June 30, 2022, Responsive Search Ads will be the primary ad type available in search campaigns; Expanded Text Ads… Read More

B2B Digital Marketing Strategies that Get Results

August 30, 2021 |   , ,

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”—Jack Welch, former CEO of General Electric Business-to-business marketing… Read More

The Top 5 Skills You Need for a Career in Digital Marketing

August 23, 2021 |   , , ,

I’m breaking the main rule of this blog by writing in the first person. We don’t do that here anymore, but this is a topic… Read More

Google’s Fees for International Ads Explained (Updated August 2021)

August 4, 2021 |   , , , ,

Digital marketers understand better than anybody how a lot of little things can add up to have a big impact. The halcyon days of the… Read More

Zero-Click Searches and the Future of SEM

August 2, 2021 |   , , , ,

If you want to give digital marketers a panic attack, go back in time to about 2010 and tell them that in the near future… Read More

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way to get the word out about your product or service… … Read More

Why SEO Titles and Meta Descriptions Are Still Important

July 19, 2021 |   , , ,

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective noun like “murder of crows” or “colony of badgers,” though… Read More

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