As 2022 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from 2021 at all, they were in the fat bottom lines of e-commerce companies. As sweet summer children of 2019, and then 2020, we all knew that the next year would […]
Read More… from ECommerce in 2023: Keep Up the Good Work, But Don’t Stop Now (Updated November 2022)
Let us help you knock your Black Friday marketing ideas out of the park. Since the beginning of the global pandemic, numerous major retailers have elected to be closed on Thanksgiving following years of creeping up the start times of their holiday in-store shopping. Want to see a list of major retailers and their operating […]
If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re going to be behind. Don’t start your digital marketing from behind – that doesn’t help your customers connect with your amazing product, and it doesn’t help your bottom line, either. Below you will find a nice even dozen of our […]
Read More… from 12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet
Contrary to popular notions social media did not kill the email star, email marketing is alive and well in 2022. It is without a doubt the age of social media. The question for companies is does the marketing budget get put all in the social media basket or does email still have a place in […]
You need to create an effective landing page in order to increase your conversion rate. And before you get too complex in your layout, it might be best to start with some simple landing page best practices. That’s because a landing page is the first thing that your visitors see when they arrive on your […]
Read More… from Our Best Practices For Creating an Effective Landing Page
Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search campaigns. As a result of this change, Expanded Text Ads are being phased out. That’s right – you’ve got about three weeks (as of this posting) to get your search […]
Read More… from Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Executives at global corporations understand that increasing your ROI relies on an enterprise digital marketing strategy that acquires leads and data. But deploying such an enterprise-level strategy with the intention of improving lead generation strategy requires an arduous, concentrated effort that can feel herculean if you don’t understand the complexities. When a CMO understands that […]
I’m excited to announce something that’s been in the works for a while. DOM has acquired C-leveled, one of the top branding and marketing firms in Pittsburgh, in an effort to better serve our clients and other growing companies in their marketing campaigns from “concept to client.” DOM’s always been strong at driving quality traffic […]
Read More… from Direct Online Marketing Acquires C-Leveled Agency
You might have noticed a lot of talk around the web community about the benefits and challenges in campaign measurement when comparing Google Analytics 4 vs Universal Analytics. Recently, the majority of this chatter came because of a Google announcement heard around the digital world… that they planned to sunset Universal Analytics by July 2023. […]