Tag: digital marketing

What are Core Web Vitals and What Should I Do About Them? (Updated May 2021)

Update for May 2021: Well, it’s been a busy few months since we first published this blog post about core web vitals and what you… Read More

Podcast Appearances: Keep Optimising

May 2021 Keyword Search Campaigns Justin talks through recent changes in Google’s phrase match keywords with Keep Optimising host Chloe Thomas. An excerpt: “Google made… Read More

How Can I Use Modular Content in My Digital Marketing?

Modular content is content that you can easily repurpose to satisfy an array of needs. Creating content that you can slot into multiple platforms and… Read More

What Are Dynamic Exclusion Lists in Google Ads?

April 21, 2021 |   , ,

Placement exclusion lists are a tool we frequently use to focus the targeting of display campaigns. We’ve written before about how you can use exclusions… Read More

20 Actionable Digital Marketing Ideas for Promoting Training Courses (Updated 2021)

You may have heard the old adage, “Those that can’t do, teach.” Well, if you have been challenged with the task of promoting training courses… Read More

YouTube Placement Targeting Tips – Exclude Channels (And Save $)

April 6, 2021 |   ,

Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of… Read More

Don’t Panic! What To Do About Google’s Changes to tCPA and tROAS

March 22, 2021 |   , , ,

You’re not panicking, are you? If you read the headlines about the newest changes that Google’s making to Target CPA and Target ROAS bidding on… Read More

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal.  You want people to download a demo of your software,… Read More

Are Hidden Web Pages Good for SEO?

February 5, 2021 |   , , ,

I know what you’re thinking: why would I want to hide a web page? If you don’t already know the answer, keep reading. Or if… Read More

January 2021 Webinar: Advanced Tactics to Generate Foreign Sales Online

January 14, 2021 |   , , ,

Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you… Read More

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