Tag: digital marketing

seo for marketo
By Jim Foreman| 5 Min Read | September 20, 2021

5 Advanced Tips To Optimize Your SEO for Marketo (Updated September 2021)

As highly capable digital marketers, we have an unprecedented number of tools to help us…

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B2B Digital Marketing Strategy | Digital Marketing for B2B | B2B Digital Marketing Strategies Blog Graphic
By Chris Loren| 11 Min Read | August 30, 2021

B2B Digital Marketing Strategies that Get Results

Below is a quote from the great Jack Welch that we're almost certain you've never…

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Digital Marketing Skills | Education for Digital Marketing | Digital Marketing Skills Blog Graphic
By Jim Foreman| 7 Min Read | August 23, 2021

The Top 5 Skills You Need for a Career in Digital Marketing

I’m breaking the main rule of this blog by writing in the first person. We…

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International Ad Fees | International Fees for Google Ads | Google's Fees for International Ads Explained
By Jim Foreman| 4 Min Read | August 4, 2021

Google’s Fees for International Ads Explained (Updated August 2021)

Digital marketers understand better than anybody how a lot of little things can add up…

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Zero-Click Search Engine Marketing | Search Engine Marketing in a Zero-Click Environment | Zero-Click Search Blog Graphic
By Jim Foreman| 5 Min Read | August 2, 2021

Zero-Click Searches and the Future of SEM

If you want to give digital marketers a panic attack, go back in time to…

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Getting Google Ads Approved | Avoiding Disapproved Google Ads | Google Ad Approval Blog Graphic
By Chris Loren| 10 Min Read | July 26, 2021

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way…

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SEO Title Help | Meta Description Help | Why SEO Titles and Descriptions are Important Blog Graphic
By Jim Foreman| 5 Min Read | July 19, 2021

Why SEO Titles and Meta Descriptions Are Still Important

SEOs tend to gather in groups. A group of SEOs doesn’t have a cute collective…

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Should I Use Branded Keywords in PPC Advertising? | Using Competitor Names in PPC Advertising
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

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SEO-Friendly Website Builders | Best Website Builders for SEO | Best Website Builder for SEO Blog Graphic
By Jim Foreman| 6 Min Read | June 17, 2021

What is the Best Website Builder for SEO?

So, you’ve decided to build your own website. We’ll assume that you at least have…

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How Do Google Ads Help Business Goals | Achieving Business Goals with Google Ads
By Chris Loren| 14 Min Read | June 11, 2021

How Can Google Ads Help You Advance Your Business Goals?

Google Ads is one of the most effective methods of paid online advertising. Period. But…

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Fixing Duplicate Content in SEO | Impact of Duplicate Content on SEO | Duplicate Content in SEO Blog Graphic
By Jim Foreman| 5 Min Read | June 3, 2021

Does Duplicate Content Affect SEO?

The short answer is yes, duplicate content does affect SEO. You probably already knew that,…

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Google Ads vs. Microsoft Ads | What is the Best PPC Ad Platform? | Google Ads vs. Microsoft Ads Blog Graphic
By Chris Loren| 5 Min Read | May 26, 2021

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…

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