Tag: digital marketing

How to DOMinate Black Friday Marketing

Let us help you knock Black Friday out of the park. With numerous major retailers electing to be closed on Thanksgiving and shoppers feeling skittish… Read More

How Google Analytics Empowers Content Marketing Strategy (Updated August 2020)

Why do you think we’re writing this article? Your wheels are turning. What a confusing lead question. Maybe you feel that we’re writing this because… Read More

What You Need to Know About Google Discovery Ads

The toolbox for any PPC endeavor expands and contracts as search engines evolve their offerings. (There are other search engines, but, as always, we’re really… Read More

Simple Tricks to Mastering Gmail Ad Targeting (Updated August 2020)

Marketers can’t rely on a single tactic or strategy anymore and expect results to plop into their laps. You have to be quick on your… Read More

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

August 5, 2020 |   ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

August 2020 Webinar: In-House vs. Agency Partner – What Digital Marketing Solution Is Right for You?

July 17, 2020 |   , , , ,

Direct Online Marketing is back with another informative webinar, this time addressing the age-old question: should I go it alone or hire somebody to help?… Read More

20 Essential Questions To Ask When Hiring a Digital Marketing Agency (Updated July 2020)

July 14, 2020 |   ,

Digital marketing will only become more complex as the landscape changes along with consumer behavior. Businesses that hesitate to adopt modern digital strategies will eventually… Read More

Why Conversion Rate Optimization Should Be Your Number One Priority

Your website is up and running. Your pages are chugging along, as you’ve made sure to practice good optimization for search engines, and maybe you’re… Read More

How To Make the Google Knowledge Panel Work For You

The Google knowledge panel gets clicks and attention – it’s usually the first thing you see when you search for a business, brand, or noteworthy… Read More

Webinar: Updating Digital Marketing in Uncertain Times

Join your industry peers to learn how to evaluate your current digital marketing efforts and adjust your campaigns for the short- and mid-term. This session… Read More

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