Tag: digital marketing
How to Pinpoint PPC Performance Changes
You need to be able to pinpoint PPC performance to improve it. Comparing current performance…
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How to Adjust Your Digital Marketing Efforts in Times of Crisis
Latest Update: A recording of the webinar is now live. Click here to learn more…
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These Landing Page Optimization Tips Dramatically Boost Conversions
Landing page optimization drives ROI like few other website strategies do. When you properly optimize…
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Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)
The Internet is growing, but not as fast as you’d think (I explain that at…
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PRSA Taps Direct Online Marketing to Launch Digital Communication Certificate Program
The new program aims to enhance the skills of professionals communicating with online audiences. Pittsburgh,…
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Google Begins Displaying Podcast Results in Search Results Pages
Google Search results now display playable podcasts. According to Google, podcasts found in search results…
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Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)
Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus;…
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Bing Expands Verizon Media Relationship (And That’s Great for Marketers)
Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out…
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5 Shockingly Effective Ways to Approach Amazon Keyword Research
This just in . . . your future customers are researching the products they want…
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Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]
The realm of higher education marketing is just as competitive as—if not more so than—any…
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Google Medic: How to SEO Proof Your Site in the Trust Authority Era
In August of 2018, Google released one of their most substantial updates in recent memory.…
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Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive
Redesigning the website was near the top of the to-do list when you accepted the…
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