Tag: facebook

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

Facebook Recommendations: What You Need to Know (Updated August 2018)

Editor’s Note: On August 6, 2018, Facebook announced that they are renaming the Reviews users have come to expect on business pages as “Recommendations”. While… Read More

How Important Are Social Media Profiles to SEO Anyway?

June 15, 2018 |   , , ,

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

Facebook Pages vs. Facebook Groups: A Guide For Businesses

In 2018, social media has become synonymous with our daily lives to the point where businesses cannot ignore the importance of these platforms as a… Read More

Ad Reporting Changes Coming to Facebook

March 16, 2018 |   ,

When commenting on the paradox of data in his book Web Analytics 2.0, Avinash Kaushik said, “So much data, so few insights.” Although Kaushik’s book… Read More

How To Move Forward After The Facebook Algorithm Change in 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed… Read More

A Bipartisan Digital Campaign Audit Of Trump & Hillary

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate… Read More

Top 3 Social Media Lessons From Yum! Brands

July 12, 2016 |   , , ,

  Whether it’s in our personal or professional lives, doing the bare minimum will never cut it. Marketers and brands early on considered social media… Read More

Best Times of Day to Post on Facebook for B2B Marketers

It’s no secret that posting organically on Facebook can be difficult. In one of our previous blog posts, we talked about a recent News Feed… Read More

Facebook Retargeting Custom Audiences and New Call to Action Buttons

January 30, 2014 |   , ,

So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences.… Read More

Get a free, no-obligation consultation with a digital marketing expert